IIITH invites applications for MTech in product design & management

The programme includes courses around understanding of technology product, convergence of technology, design, markets and business, product design, development and management. The last date to apply is November 10. 

The International Institute of Information Technology (IIIT) Hyderabad has opened winter admissions for a new MTech programme in product design and management. The programme aims to create market and design aware technologists, product designers, product managers and startup founders conceptualise, define, design technology products and connect them with markets. 
The programme is a combination of product design, IT and management - a key requirement for digital transformation initiatives and IT-based startups. Students completing the programme can become product managers and/or entrepreneurs. In this programme, students will gain practical insights to technology, experience the rigor of engineering practices and product management. 

The curriculum empowers graduates to understand the convergence of technology, design, markets and the business of products. The programme can lead to creation of new products, new startups, or groom early career IT professions to become technology product managers for technology companies specifically around information technologies. 
An extended programme project in the second year helps with creating product-translating ideas into deep technology products that connect with markets. 
According to Prof Raghu Reddy, head of the programme, “Modern day engineers tend to be technology- and algorithm-centric and it’s very rare to find people who actually understand customers. On the other hand, product managers focus more on product markets, strategies but seem to focus little on the underlying technologies, product design, and their ability to interface with product developers as well as customers. This programme has a nice balance of technology, design and management with specific focus on ICT products to start with.”

Multiple channels of admissions  

There are multiple channels of admissions, based on initial screening and subsequent interviews. These include early career IT graduates/working professionals – with one plus years of IT experience (experience may be waived in some cases), through GATE or CEED exams. For startups – through an application reviewed by an expert committee that will evaluate the idea, tech & market viability, and the founder’s background. For industry/self-sponsored – mid-level professionals with five plus years experience, who are either development managers or architects or product managers, sponsored by their employers.  The last date to apply is November 10, 2021 and and further details are available at https://pdm.iiit.ac.in. 

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