Mandi Event
Practical application is of prime importance in the field of management and is meant to be refined through constant endeavours and innovative approaches. National Institute of Industrial Engineering (NITIE), Mumbai โ one of Indiaโs most prestigious b-schools โ is a pioneering institution in the country upholding this belief. NITIE believes that the strength of an academic program is best judged by the fine balance between academic rigour and student participation in extracurricular activities. Mandi is a brilliant example which demonstrates this fine balance in a unique way.
Mandi is a one-of-a-kind event wherein the students of NITIE take to the streets of Mumbai, selling educational toys designed by an NGO, Navnirmiti. Conceptualized by Dr. T. Prasad, NITIE Faculty who has envisioned MANDI as an opportunity for the budding managers to internalize and practice the myriad management theories learnt within the confines of the classroom, the event is a perfect amalgamation of management learning and corporate social responsibility. Mandi integrates the basic principles of managerial economics, marketing and market research with practical application for a socially responsible cause.
For the participants, Mandi is not just a superb learning experience, but also great fun. As the students deal with their customers, they gain valuable insight about their mindset, behavior, and expectations. Eminent personalities from the world of business as well as entertainment come down to the institute campus to encourage the students and flag them off. The journey down the road is fun-filled, and at the end of the day, every student returns experience-soaked, with joyous moments to share and happy memories to cherish.
Navnirmiti works towards the upliftment of socially deprived and underprivileged children. It also aims to inculcate innovative and 
Mandi is truly an enriching experience, and a fine testimony to how NITIE prepares its students for a seamless induction into the industry through its action-learning pedagogy.
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