MET students outshine IIM-A at INSIGHT 2013 marketing event

Winning team of MET at 'INSIGHT'

INSIGHT – the Marketing Conclave of IIM-Ahmedabad brings corporates, B-school students, academia and consumers together to promote marketing and market research.

‘Wizards of Barter’, the first-of-its-kind marketing strategy event at INSIGHT 2013, saw around 400 entries, with six teams qualifying for the on-campus round, i.e. ISB, MET, IIM-A, IIM-B, TAPMI and Welingkar. The event included two rounds, and for the first round participants had to analyse two international ads to say which product has a better chance of succeeding in the Indian context. Teams had to present a write-up of not more than 300 words. Teams had to also develop a marketing strategy for a new product launch.

For the next stage, participants had to imagine that six months have passed and all the teams' strategies are out in the open. Teams had to redesign the tactics to counter the opponents' moves, within a stipulated time. The team's performance was judged based on Day 1 and Day 2. Mumbai's MET and IIM-Ahmedabad entered a tie for the Runner-up title. A hypothetical case was given to break the tie and both the teams had to separately share their views on it.

Finally, the student team from MET Schools of Management managed to beat IIM-A and secured the Runner-up title at the prestigious event and prize worth Rs 25,000. The first place was won by ISB Hyderabad.

The event provides students an opportunity to interact and network with some very talented students of the other top B-Schools.