The challenge is in being cost-effective
Pranab Ghosh interviews Sanjay Sibal, vice president, sales and marketing, Jenson & Nicholson (India) Ltd.
Is there an adequate number of good marketing managers in the country?
Yes, there is a good number, and there is (also) a growing demand for these professionals.
What are the industry segments where a marketing manager can find 
employment?
All organisations, big or small, product-based or service industries, require marketing managers. Therefore, there is a huge scope for marketing managers in the country. FMCG (fast-moving consumer goods) and durable industries have the most opportunities for learning and growth.
How important is brand management in the day-to-day work of a marketing manager?
A marketing manager is the custodian of the brand. Therefore, brand or product management is very important and one has to be good at it. The aim of brand management is to always be “aware of the market”. They (brand/marketing managers) have to give the right market and product information to the departments that need this information to make critical decisions (related to their products).
What are the challenges facing the profession of a marketing manager today?
A marketing person is always challenged to give the best product exposure at the least (possible) cost. They are always on their toes trying to keep their product ahead of the competition and finding new avenues to interact with customers. Also, searching for and finding and training new and young marketing persons is becoming a challenge.
With continuous growth in GDP and a vast market like India, marketing professionals would never have dearth of job opportunities.
What is the difference between marketing and sales management?
Sales managers are responsible for the top line of sales and are responsible for day-to-day activities to distribute the product so that it reaches customers, while the strategy to sell the products is defined by the marketing team.
Author: HT Horizons
Date: 21st Jan., 2010
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