Top most preferred recruiters!
The verdict is out! And the FMCG sector has hit a hat-trick retaining its position as the most sought after employer for the third consecutive year. Voted by B-school students in the Campus Track Business School survey 2012 conducted by Nielson – Hindustan Unilever Limited (HUL) has topped the list of ‘Dream Companies’.
The 13th edition of this nationwide study surveyed 1500 respondents from the Class of 2013, across 35 leading B-schools in India.
"While the FMCG sector still is fairly attractive for business students, other traditional sectors such as foreign banks, IT consultancy, investment banking are being interspersed with new entrants like e-commerce, media and entertainment," stated Dinesh Kapoor, ED, Nielsen India in a release.
“This shift in trend highlights the exposure, and exploratory nature of the young people of today, even though the returns, or salary might not be as high as the other finance based sectors,” he added.
Foreign banks seem to have lost out on their earlier charm seeing a drop from 22 per cent last year, to 15 per cent this year. Last year, almost a quarter respondents (24% in 2011), had cited investment banking as a preferred sector, this year, less than one in five (15% in 2012) have preferred it as a sector.
Industries of the future
While FMCG (31%), e-commerce (30%), automobile (20%), financial institutions/ credit rating agencies (19%) are perceived as sectors with high growth potential; Advertising and market research (18%), healthcare (18%) and IT product and development (18%) are also industries that are looking attractive as industries of the future.
Dream Companies
Based on the CRI (Campus Recruiter Index) developed by Nielsen, the following companies have made it to the Top 10 list of most preferred recruiters: HUL, Google, Procter & Gamble, Tata Administrative Service, Accenture, Facebook, Reliance Industries Ltd, McKinsey & Co, BCG & Microsoft, Citigroup and Aditya Birla Group.
Salary expectations
What do students from the Class of 2013 expect from their Dream Companies? An average salary of Rs 14.5 lakh per annum (it was Rs 15 lakh for the Class of 2012). However, foreign companies are expected to meet salary expectations of Rs 22.3 lakh p.a.
