Every student is guaranteed a summer internship at Jio Creative Labs, where they will participate in live projects and work on real campaign briefs from the outset.
K J Somaiya Institute of Management (KJSIM) has signed a Memorandum of Understanding (MoU) with Jio Creative Labs (JCL) to start a two-year MBA in Marketing Communications (2025–27).
The curriculum combines foundational management courses with core subjects such as Integrated Marketing Communication and Consumer Behaviour are complemented by advanced modules including Brand Storytelling, Generative AI, Influencer Marketing, Customer Experience Design, Immersive Technologies, Celebrity and Reputation Management, and Luxury Brand Marketing.
A statement by the institute, in their final year, students will undertake a capstone project that demonstrates their ability to merge strategic thinking with creative execution. Every student is guaranteed a summer internship at Jio Creative Labs, where they will participate in live projects and work on real campaign briefs from the outset.
Dr Raman Ramachandran, Director and Dean of K J Somaiya Institute of Management, said, “This is a truly unique programme in India. It is based on work-integrated learning. By the end of these two years, students will not only understand concepts but also know how the industry truly works. Our vision has always been to bring academia and industry closer so that students graduate work-ready. This programme is a collaboration between two institutions with strong legacies of innovation and education.”
Aditya Bhat, Head of Jio Creative Labs, added, “The inaugural cohort has the unique opportunity to engage deeply with both classroom learning and real-world projects. Continuous learning and adaptability are key. What is learned here and at JCL is just the beginning. In a rapidly evolving world, especially with AI, degrees alone are not enough; knowledge, adaptability, and a commitment to learning will define the future.”
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KJ Somaiya Institute of Management offers MBA, Executive MBA and MCA courses to students at the PG level. Besides, the institute also offers PhD programme via Somaiya Vidyavihar University. Admission to KJSIM courses is based on entrance exam scores. Candidates need to pass a minimium of graduation to apply for PG courses.
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