Vignan Online's two-year Online MBA program in Marketing is designed to equip learners with advanced marketing skills and open up a wide array of career opportunities in today’s competitive business landscape.
Vignan Online, the online learning arm of Vignan’s Foundation for Science, Technology and Research (Deemed-to-be-University), has launched a comprehensive two-year Online MBA program in Marketing. The program is designed to equip learners with advanced marketing skills and open up a wide array of career opportunities in today’s competitive business landscape.
Program Structure and Learning Approach
The Online MBA in Marketing offers an in-depth study of both strategic and tactical marketing, blending theoretical knowledge with practical applications. Participants will be guided by industry experts and experienced faculty members, helping them understand contemporary marketing trends, consumer behavior, digital marketing strategies, and brand management.
The curriculum is meticulously designed to provide learners with a deep understanding of key marketing concepts and challenges. Students will gain hands-on experience with real-world marketing problems, enabling them to develop innovative strategies to address various business challenges.
Curriculum Highlights
The program syllabus covers a range of subjects to provide learners with a well-rounded marketing education. Key modules include:
- Principles of Economics and Markets
- Managerial Effectiveness and Ethics
- Marketing Management and Research
- Consumer Behavior
- Digital Marketing and Data Analytics
- Global Marketing and B2B Marketing
- Agricultural and Rural Marketing
- Brand Management and Retail Marketing
Additionally, learners will engage in a research project that involves analytical and strategic problem-solving in marketing, providing them with the opportunity to work on actual marketing challenges.
Flexible Learning for Working Professionals
Vignan Online's program is designed with flexibility in mind, catering to both full-time students and working professionals. The program includes 120 study hours, with interactive audio-video lectures, pre-recorded sessions for those unable to attend live classes, and short video modules that provide better understanding of key concepts. This format allows professionals to balance their work and education while gaining valuable marketing expertise.
Career Opportunities After Graduation
Graduates of the Online MBA in Marketing program can pursue a variety of roles across industries. Potential job opportunities include positions like:
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Advertising Manager
- Product Manager
- Business Development Manager
Eligibility Criteria and Admission Details
To be eligible for the program, applicants must have a bachelor's degree from a UGC-recognized university with a minimum aggregate of 50% marks.
The application process is simple and convenient, with further details available on the official website: Vignan Online MBA in Marketing, i.e. https://vignanonline.com/online-mba/marketing
With the launch of the Online MBA in Marketing, Vignan Online aims to provide professionals with the skills and knowledge they need to succeed in the rapidly evolving marketing industry. Through a flexible, industry-aligned curriculum and a robust learning platform, Vignan Online offers an excellent opportunity for students to advance their careers and make an impact in the world of business.
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