Altera Institute of Management by Digiaccel

Altera Insttute Gurgaon offers a 15-month PGP or Post Graduate Programme in Applied Marketing. It is a specialised courses designed to equip students for digital and AI careers in areas such as Growth, eCommerce, Product, Marketing, Founder's Office/EIR, Media Management, etc.

Altera Institute has the PGP in Applied Marketing course which trains students in the practicalities of Business Management skills. The course is taught in collaboration with professionals from firms such as Hindustan Unilever, Mamaearth, MullenLowe Lintas group, etc. The PGP programme at Altera Gurgaon provides students with 100% industry-taught and real-world learning, and gives practical knowledge in areas such as Marketing, eCommerce, and Product.

Altera Institute is a popular institute in Gurgaon, which focuses mainly on the practical aspects of Business Management. The institute was started by business leaders from companies like HUL, GSK, EY Parthenon, Goldman Sachs, Bain & Co., etc., and gives the flagship PGP course to students.

Altera Gurgaon gives specialised training in disciplines such as Marketing, eCommerce, and Product. Top recruiters at Altera Institute placements include Jubilant, Amazon, Himalaya, Godrej, WPP, Wella, 1digitalstack.ai, Purplle, etc.

The institute admits students based on the Pre-Application Profile and Post-Application Profile. Check the points below for more details:

Pre-Application Profile (50%)-

Competitive Scores: CAT/XAT/NMAT and GMAT. Students can also opt to take the ALNAT

Post-Application Profile (50%)-

Assessment Process Performance-

1. Case study
2. Personal Interview
3. Program Director Interaction

Many companies were a part of Altera Institute placements 2025, some of them are listed in the table below:

The average package offered during the Altera Institute placements 2025 was INR 16.85 LPA. Have a look at the table below to know more:

The total fee for the PGP in Applied Marketing is Rs 16.4 lakh. This includes the Admission Fee of Rs. 1 Lacs and the tuition fee of INR 15.4 lakh. Various financing options are available, including payment plans.

Students who clear the Altera Institute application round must appear for 2 interview rounds:

1: Students are given a business case and asked to discuss it with a mentor from the admissions committee to showcase your analytical and problem-solving skills.

2: Students are interviewed by one of the directors or top leadship. This round is more conversational and focuses on past experiences, interests, aspirations, etc.

Altera Institute PGP total fee is 16.44 L. This includes an admission fee of 1 L and a tuition fee of 15.44 L. Student housing is optional and starts at 3 L per year. The mentioned fee is inclusive of taxes. 

To get into Altera Institute, students need to go through several steps. The institute offers entrance-based admission to PGP in Applied marketing. The college accepts various entrance exam scores such as CAT/ GMAT/ XAT/ NMAT  or equivalent examinations scores for admission to PGP in Applied marketing. Further, candidates must fulfil the eligibility criteria to secure admission i.e. undergraduate degree with a score of 60% or equivalent from a recognised university/institute.