Design

The Indian advertising and marketing industry is ever-growing. With the rising significance of consumerism, management programmes in the field of branding and communication are in high demand. Mainly because, Product, Marketing, Sales and Growth today is considered to be an integral part of brand management. Further, in 2020, the Indian advertising market's value was approximately INR 670 billion. It is estimated that there would be healthy CAGR growth in the forecast period of 2022-2027 by approximately 11%. Students planning to make a career in brand management must opt for this upcoming specialisation in their MBA degree programme. Being a niche MBA specialisation, this course is offered by a very few B-schools in India. In this article, you will read all about MBA in Advertising and Marketing Communication.

There are four sections to the IIFT entrance exam syllabus. The following is the IIFT syllabus:
1. Quantitative Analysis: In the quantitative analysis section, advanced mathematics from Classes 9 and 10 are covered, including arithmetic, geometry, Algebra modern mathematics, and numbers.
2. Logical Reasoning and Data Interpretation: The data interpretation questions on the IIFT exam are based on line graphs, bar graphs, charts, and tables. The main subjects to study for the logical Reasoning section include circular arrangements, linear arrangements, puzzles, scheduling, coding-decoding, etc.
3. General knowledge: The General Awareness section of the IIFT exam covers both static and current GK from a variety of topics, including economy, politics, the world, sports, agriculture, brands, history, trade, industry, brands, awards, and personalities.
4. VARC The VARC section includes topics like antonyms and synonyms, paraphrases, one-word substitution, odd words out, and reading comprehension. You can check the detailed syllabus at this Shiksha page: https://www.shiksha.com/mba/iift-exam-syllabus.