Mass Communication & Media

Dear Pankaj, Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as these technologies are used for the dissemination of information, of which journalism and advertising are part. Lovely Professional University offers B.A. (Journalism & Mass Communication). One of my cousin has completed B.J. M. C. programme from this University. He shared his experience so I got to know about this course. The programme is designed to expose students to all dimensions of Print, Electronic and New Age Media. The main Focus is on enhancing technical skills of reporting, news design software, video editing, photography, etc. He told me School of Education, Lovely Professional University- LPU is a leading teacher education institution in northern India. The school offers courses from undergraduate to doctorate level. The courses are recognised by the National Council of Teacher Education (NCTE) and the state government. They have their own in campus media channel- Y TV, where the students work and have hands on experience of the real life media channel scenario. Apart from this there are many other events like Coke Studio, YouthVibe, etc. Taking place where the students are made part of it to give them the filed experience. Most of these things are part of their curriculum. Regular educational trips to various newspapers, channels, etc. Are arranged for students. The School has an enriched library with a huge stock of books, reference materials and journals (print as well as online), and modern lab facilities to support teaching, learning and research. The school is a life-long member of Global Educational Research Association (GERA), All India Association of Educational Research (AIAER) and Indian Association of Teacher Education (IATE). The School follows the NCTE model curriculum in its academic programmes. It also holds seminars and conferences at national and international levels. LPU provides rigorous exposure to students on pre-production, post-production, script writing for radio, TV and news media. Students also get the opportunity to cover academic, cultural, co-curricular and sports events on a university campus for the in house TV channel and newspaper through live project-based courses. There will be more practical exposure to students through field visits and interaction with industry expert.

Well I can share the details of Lovely professional university which is in Punjab based on which you can make an analysis. LPU is a well renowned university, providing quality education, innovative pedagogy and unbeatable placements both national and international. LPU provides a great academic exposure to its students. It provides a chance to the students to attend guest lectures or workshops, so that they get to learn as much as they can. The students also work on live projects, so that they are able to apply their knowledge to practical settings. It is one of the few that has embraced international practices when it comes to designing a curriculum. The university has been ranked high by various outer agencies with regard to placements. LPU is conferred with National Employ-ability Award 2020 by Aspiring Minds for the 7th time in a row for having Most Employable Students and being one among the top colleges and universities in India with one of the highest Employ-ability rates. The university provides ample opportunities to each and every of the eligible students to secure good placement. Special inputs in the form of placement classes are given to students to hone their skills and prepare them for placements. The university leaves no stone unturned to shape the future of its students. It is definitely the first choice of both national and international students. LPU has become the landing place of many leading industries for recruitment. It has many top rankings in placements. LPU School of Journalism and Film Production organized a national conference on Contemporary Perspectives in Design and Creative Arts' (CPDCA 2018) to have a holistic understanding of issues relating to space, forms, frugality, sustainability and functionality in design and creative arts. The conferences provides a platform for scholars and professionals to share and discuss the innovations and development in the field of design and creative arts. LPU students shared how the conference benefited them by expanding their knowledge about design and creative arts and how words of renowned artists and designers widened their perspective on different forms of art. LPU gives a good platform to its students and wide exposure to show case their talent especially when world famous dignitaries come and student interview the. They gain many tie ups this way and enter the market. The students are working in the ANI, Radio Mirchi, NDTV, News9 etc.