Career in Motion Graphics

By Gandhi Chejarla

Motion Graphics is the art of graphic design within the context of visuals such as film, video or computer animation. Examples include the typography and graphics you see as the titles for a film, broadcast design or the spinning, three-dimensional logo at the end of a TV commercial. Although this art form has been around for decades, it has taken quantum leaps forward in the recent years. If you are into watching a lot of television or films, you would have noticed that the graphics, the typography, and the visual effects within these mediums have become much more elaborate and sophisticated. The dramatic elevation of this art form is largely due to technological improvements. Computer programs for the film and video industry have become far more powerful, and more accessible.

A typical Motion Graphics Designer is a person trained in traditional graphic design who has learnt to integrate the elements of time, sound and space into his/her existing skill-set of design knowledge. Motion Graphics Designers can also come from film making or animation backgrounds. 

To become a motion graphics artist, you will need skills in graphic designing, basic interactivity, 2D, 3D animation, and visual effects. While some are self-taught, many start by taking an animation or art-related course at college or university to develop their skills before looking for work. Several colleges and universities offer foundation, certificate, diploma and graduate courses in graphic designing, web designing, animation and visual effects. The most useful courses include practical skills and job placements. However, check content and entry requirements carefully to make sure that the course is right for you.

You could also get into the industry with qualifications in other relevant subjects such as: illustration; graphic design; computer programming; model making or sculpture 3-D design; multimedia design. Aspirants often start as a fresher, then progress to junior roles like graphic designer, digital painter or assistant animator. One does not need any qualifications to work as a fresher, although in practice many people who start at this level are graduates. Employers always want to see the proof of your talent and creativity, so you will need a ‘showreel’ DVD of your best work to show to companies and studios. There  is a huge requirement in the industry for motion graphics designers, which is not just limited to animation studios, but there are vacancies with print/publishing houses, e-Learning, IT and product manufacturing companies as well.

You could also show your commitment to joining the industry by entering animation competitions and festivals, and sending short animated films or ideas to companies and studios.

The author is zonal technical head, MAAC India

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