Whistling woods international launches School of Event Management

Whistling Woods International Institute of Film, Communication and Creative Arts, Asia’s premier film, communication and creative arts institute, announced a newest addition to its academic repertoire – the School of Event Management. The pioneering institute will offer students an in-depth study of the diverse and ever-evolving field of event management and experiential marketing, and positively impact the development of country’s media and entertainment industry.

The launch of the School of Event Management comes at a critical stage for the profession in India. Event management is among the fastest growing sectors in the media space after digital marketing. According to a study conducted by Ernst & Young, the sector is growing at 16 per cent year-on-year, with the organised events industry estimated to reach Rs 10,000 crore by 2021. Despite these figures, more than 83 per cent of the respondents interviewed for the study highlighted the lack of qualified and experienced professionals as the biggest impediment to the field’s continued growth. 

WWI aims to tackle this pressing demand through a comprehensive, industry-run curriculum created and taught by the practising event industry experts. The academic foundation is built on an understanding of the most relevant trends and methods being deployed globally by event and experiential practitioners, and will follow a four-pronged approach to study comprising of theory, practical workshops and masterclasses with industry experts, on-the-job training and live projects on campus and industry events, and do-it-yourself research assessments on core subjects. These steps will produce a generation of globally accredited, industry-ready graduates equipped with the requisite skills and knowledge to take the field forward.

The School will offer aspirants two different levels of qualifications in Event Management and Experiential Marketing – Bachelor’s Degree and Postgraduate Diploma. The Bachelor’s degree will have six semesters over the course of three years. It will offers students an in-depth study of Integrated Marketing Communications, Media and Entertainment industry in context to events, the designing, planning, and execution of multiple event scenarios, the use of events with respect to corporate communications, personal celebrations, intellectual properties and sales and marketing. The Postgraduate Diploma is a one-year programme, and it is designed for graduates aspiring to enter the event management business with a focus on entertainment and live marketing, thereby creating a multi-faceted and versatile professional. Both degrees are accredited by Tata Institute of Social Sciences (TISS).

The School of Event Management will be headed by industry veterans, Event Capital Director & CEO Deepak Choudhary, Consumer Links Founder & Director Jateen Rajput and EVENTFAQS Media Pvt Ltd Director Jimmy Choudhary. These veterans will contribute their expertise as mentor of the School.

Note: This article has been published on the basis of press communication by the college