The Communicator: Careers in Media & Entertainment, Education; Hospitality & Tourism; Marketing & Sales

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Updated on Sep 2, 2021 10:34 IST

By Kunal Sandhu

Know all about Social, Persuasive and Enterprising career strengths of the Communicators.

The Communicator: Careers in Media & Entertainment, Education; Hospitality & Tourism; Marketing & Sales

The world needs more COMMUNICATORS. People who bring life to ideas to share them with others around them in unique and interesting ways. They can rally people behind an idea and disrupt the way the world sees everyday things. 

In daily life, we use the word ‘Communicator’ when talking about specific Careers Roles. We think of Writers, Journalists, Authors, Lobbyists and Career Roles that based on influence and charisma. There is more to Communicators than meets the eye. A Communicator is someone who seizes opportunities and enjoys working in an environment that is energetic and flexible. They are driven by inspiring work and look for opportunities that allow them to stimulate and persuade people. They are the voice of the team and like inspiring those around them.  

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How to identify if you are a Communicator:

    • Are you someone who likes to spread awareness about ideas?
    • Do you take the lead in organising team events?
    • Are you the person your peers look to for inspiration?
    • Are you able to persuade your friends and family to do a task?
    • Do you like motivating others?

If you have answered YES, to more than two questions, you are most likely someone with high COMMUNICATOR traits. Once you know your overall profile is a ‘Communicator’, then the next step is to understand the Communicator Career Strengths. Each Career requires a combination of Career Strengths to succeed in it. These Strengths come from your personality, aptitude, motivations and interests. For Innovators, the Career Strengths are Enterprising, Persuasive and Social.  

From these Career Strengths emerge the relevant Career Families, Career Roles, Courses & Colleges. Career Families within the Communicator Profile are usually a combination of one or more of these three Career Strengths. For examples, Community & Education is a

Communicator Career that requires high Social, Enterprising and Persuasive Career Strength while Media & Entertainment is a Communicator Career that requires high Enterprising and Persuasive Career Strength.

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The Social Career Strengths relates to fields that focus on supporting and advancing conditions of individuals and communities through social programs, non-profit agencies and organised movements. Those who have a high Social Career Strength could be inclined towards careers in Community and Welfare Services, Education and Teaching among others.

The Persuasive Career Strengths relates to the ability to inspire others. This Strength relates to fields that require motivating others to accept ideas, actions or opinions through means of persuasion, reasoning and argument. Those who have high Persuasive Strength can have successful careers as Business Development Managers, Clients Servicing and Marketing Executives.

The Enterprising Career Strengths relates to the ability of taking initiative and making plans and executing them to get things done. It requires detailed planning and decision-making. Those who have high Enterprising Career Strength could be successful in Media &

Entertainment related careers such as Film Making, Journalism, Media Planning, Media Presenters and PR & Communications. People with high Enterprising Career Strength make good entrepreneurs.  

Some famous Communicators include Indra Nooyi (Former Pepsi CEO), Stephen Colbert (American Comedian and Television Personality) and Mother Teresa (Missionary and Humanitarian).

While Communicator traits may resonate with you, each individual is a unique combination of the four profiles of Builder, Communicator, Innovator and Enabler. By understanding your overall profile based on your unique personal combination of Behaviours, Aptitude, Motivations & Interests, one can remove the guesswork and choose a career that is best suited to our individual personality.

About the Author:

Kunal Sandhu

Kunal Sandhu is Founder & CEO, Cogitohub (a specialised student assessment company). Kunal is an Electronics Engineer from Delhi Technological University and holds an MBA in Finance & Marketing from XLRI, Jamshedpur. His company CogitoHub uses predictive analytics and machine learning to help students and educators realise their true potential and perform better.




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