PGDM Tech Specializations: Why FinTech, MarTech & HRTech Are the Future of Management Careers

The current world of businesses has undergone lots of changes because of technology, automation, artificial intelligence, and many other factors. The concept of traditional management and its specialists has drastically changed. New management specialisations, such as FinTech, MarTech, and HRTech, have become relevant to management graduates because of new trends.

Modern organisations want individuals who understand the importance of technology-driven business models, customer analytics, automation, digital platforms, and emerging technologies. Hence, there are increasing opportunities for individuals who specialise in technology-driven domains. PGDM Tech Specialisations programs aim to prepare students for the upcoming management changes.

Rise of Tech-Driven Management

In the past decade, technology has become a disruptor for different spheres of business activity, including financial services, marketing, and HR. Nowadays, organisations have made significant investments to transform their business processes and become more innovative. Management specialists who are able to deal with technology-driven aspects of work have become highly valued. Currently, the top three specialisations in technology-driven management include FinTech Management, MarTech Management, and HRTech Management.

FinTech Management: Disruption of the Financial Sphere

Financial technology or FinTech revolutionised the ways customers interact with various financial institutions and the ways how the finance sphere works. For instance, now the finance sector includes digital payments, blockchain technology, cryptocurrency, robo-advisory, peer-to-peer lending, AI-powered solutions, and others.

The FinTech Management PGDM specialisation prepares graduates for the following specialisations:

• Digital Banking

• Financial Analytics

• Blockchain Applications

• Risk Management

• Digital Payment Systems

• Financial Regulations

• Investment Technologies

The rapid increase of the use of Unified Payments Interface (UPI), digital wallets, and fintech startups has provided plenty of career opportunities for FinTech specialists. Modern companies hire management professionals who understand the concepts of the financial system and the technologies used to manage the organisation successfully.

Career options include the following:

• FinTech Consultant

• Financial Analyst

• Digital Banking Manager

• Risk Analyst

• Product Manager

• Investment Technology Specialist

• Financial Data Analyst

With digitalisation of finance spreading all over the world, FinTech remains one of the fastest growing areas for management graduates.

MarTech Management: Disruption of Marketing

Nowadays, marketing activities cannot be successful without technologies. Effective marketing is data-driven and technology-based. It includes different kinds of technologies, for example, customer data collection tools, automation software, artificial intelligence solutions, search engine optimisation (SEO), social media management, predictive analysis, etc.

Marketing technology or MarTech focuses on providing customers with the best experience and helping organisations reach desired marketing goals. A specialist in MarTech receives education and training in the following areas:

• Digital Marketing

• Marketing Analytics

• Customer Relationship Management (CRM)

• Marketing Automation

• AI-Powered Marketing

• Search Engine Optimisation (SEO)

• Social Media Analytics

• Performance Marketing

Businesses are highly dependent on technologies to gather data about customers' preferences and make data-driven marketing decisions. With the increasing amount of customer data, companies require employees who are able to analyse data and implement marketing strategies.

Career options include:

• Marketing Analyst 
• Digital Marketing Manager;
• Growth Marketing Specialist;
•   CRM Manager;
•   Marketing Automation Expert;
•   Brand Strategist;
•   Performance Marketing Manager.
• Customer-centricity makes MarTech management relevant.

 HRTech Management: Disruption of HR

HR sphere is another sector that is actively using new technologies. Now companies apply artificial intelligence, automation, predictive analysis, learning management systems, and other HR technologies to manage human resources effectively. HRTech is based on combining technologies and HR management principles in order to recruit, manage, evaluate, and train employees effectively.

Specialists in HRTech study the following aspects of work in-depth:

• HR Analytics
• Talent Acquisition Technologies
• Workforce Management Systems
• Employee Experience Platforms
•   AI in Recruitment
• Learning Management Systems
• Performance Analytics
• HR Automation Tools

Many companies have stopped relying on their intuitions when making decisions because now they have enough data for the proper analysis and effective decision-making process. Such specialists are required to have knowledge about the way HR functions and modern technology-based solutions to assist HR management.

Career options include:

• HR Analyst
• Talent Acquisition Specialist
•   HR Technology Consultant
•   Workforce Planning Manager
• Learning & Development Specialist
• Employee Experience Manager
• People Analytics Professional

Investments in digital HR technologies are making this speciality very important for companies.

Why employers prefer tech-savvy management professionals

Management professionals of the future need to adapt to new technologies quickly. Currently, it is vital for employers to find a person who will be able to do the following:

• Analyse information effectively and make sound decisions;
• Understand the basics of digital transformation;
• Know how to adopt technologies successfully;
• Be proficient in cross-functional businesses;
• Innovate and solve different problems.

Thus, FinTech, MarTech, and HRTech specialists receive the benefits from the combination of business and technology. Unlike traditional management specialists, tech-savvy management professionals have great career prospects.

Industry demand

Analysing the industry, we could state that the increasing demand for people who specialise in financial technology, marketing technology, and human resource technology exists. Nowadays, enterprises invest a lot of funds in developing digital infrastructures, automation, and adopting new solutions, such as artificial intelligence and others.

Since companies try to gain a competitive advantage because of technologies, the number of people working in the sphere of FinTech, MarTech, and HRTech will only grow. Students who choose these new areas will have opportunities to develop their careers in banking, consulting, technology, e-commerce, healthcare, manufacturing, MNCs, and others.

GIBS Business School: Future Ready Managers

When choosing a business school to receive education in technology-driven management specialisations, one should consider multiple factors, including the prestige of the institution, its recognition, the level of preparation, etc. Therefore, GIBS Business School, located in Bangalore on a 10-acre campus with modern learning facilities and infrastructure related to the sphere, can become a good option for students. The PGDM program offered by the institute is approved by AICTE and accredited by NBA, which means that the institution maintains high academic requirements and relevance to industry needs.

The reputation of GIBS as one of the top 10 PGDM colleges in Bangalore proves the importance and uniqueness of its approach to management education. The main focus of the institution is on experiential learning, industry exposure, skill development, innovation, entrepreneurship, and leadership. Hence, the goal of the institution is to prepare future managers who are able to perform effectively in dynamically developing industries.

Conclusion

Currently, technology is the backbone of any modern organisation. Thus, FinTech is changing the financial sphere, MarTech is changing customers' experience, and HRTech is changing HR sphere. These specialisations can become your key to a successful management career in the future. Moreover, since technologies are widely adopted by companies, there is a growing need for managers with business and technology expertise.

Note: The views expressed in this article are of GIBS Business School and do not reflect/represent those of Shiksha.