PGDM in Media and Communication 

at ISBM Kolkata, Budge Budge

The highest package offered during ISBM Kolkata PGDM placements over the past three years is presented below:

Particulars	PGDM Placement Statistics (2022)	PGDM Placement Statistics (2023)	PGDM Placement Statistics (2024)
the highest package	INR 18 LPA	INR 20 LPA	INR 20.56 LPA

The sector-wise placement distribution recorded for the PGDM batch of 2022-24 is presented below:

Sectors	PGDM Placement Distribution (2022-24 Bath)
BFSI	24%
Consulting	23%
IT & ITES	20%
E-Commerce & EdTech	10%
FMCG & FMCD	9%
Engineering & Project / Logistics	7%
Media & Communication	4.8%
Others	2.2%

ISBM Kolkata offers a two-year full-time PGDM course. During the course, students study core courses and selects an elective programme equivalent to 60 credits. Below are the elective combinations available for PGDM at ISBM Kolkata:

Marketing with Finance

• Finance with Marketing
• Marketing with Media & Communication
• Insurance & Risk Management with Marketing /Finance
• Marketing /Finance/IRM with Supply Chain & Operations Management (only for Engineers)
• Human Resource with Marketing
• Human Resource with Industrial Relations

ISBM Kolkata selects candidates for PGDM based on academic qualification, entrance exam score and performance of the aspirants in group discussion and personal interview round. Below are the selection parameters for PGDM along with their weightages:

Selection Parameter	Weightage
Entrance test	25%
Academics	25%
GD & PI	40%
Work experience	10%

ISB & M Kolkata PGDM course admission is done on the basis of merit in the accepted examinations and academic records. Find below the selection criteria and weightage:

Selection Criteria	Weightage
Score card (CAT/XAT/CMAT/GMAT) or ISB & M test	25%
Academic	25%
GD & PI	40%
Work experience	10%

ISB&M - International School of Business and Media, Kolkata is a good institution for MBA/PGDM courses, and these programs are delivered by highly experienced faculty. Major specialisation at ISB&M - International School of Business and Media, Kolkata are Business Analytics, Finance, Human Resources, Supply Chain, Sales & Marketing.

ISB&M - International School of Business and Media, Kolkata courses are approved by eminent Government bodies such as AICTE. The combined seats available for various programmes provided by ISB&M - International School of Business and Media, Kolkata goes up to 200.

The highest package offered during the ISBM Kolkata placements over the past three years is presented below:

Particulars	PGDM Placement Statistics (2022)	PGDM Placement Statistics (2023)	PGDM Placement Statistics (2024)
the highest package	INR 18 LPA	INR 20 LPA	INR 20.56 LPA

Yes, ISBM Kolkata offers good placements to its students. The highest and average package offered to PGDM students of 2022-24 batch was INR 20.56 LPA and INR 11.4 LPA. In addition, BFSI sector emerged as the top recruiting sector with placement distribution of 24%.

BFSI sector emerged as the top recruiting sector with placement distribution of 24% during PGDM placements 2024. The sector-wise placement distribution recorded for the PGDM batch of 2022-24 is presented below:

Sectors	PGDM Placement Distribution (2022-24 Bath)
BFSI	24%
Consulting	23%
IT & ITES	20%
E-Commerce & EdTech	10%
FMCG & FMCD	9%
Engineering & Project / Logistics	7%
Media & Communication	4.8%
Others	2.2%