Alliance University to Launch BBA in Sports Management in Collaboration with ABHP

The Alliance University BBA in sports management course will be a four-year Bachelor of Business Administration (BBA) programme in Sports Management set to begin from the 2026 academic session, with a seat intake of 60 students to offer academic learning with practical exposures.

Alliance University has signed a Memorandum of Understanding (MoU) with Anju Bobby High Performance (ABHP) to offer the BBA in Sport Management programme. This strategic collaboration between ABHP and Alliance University aims to offer high-performance athletic training with academic excellence to students seeking excellence in sports management and fitness.

The collaboration between ABHP and Alliance University aims to support the Sports Development and Welfare Bill 2025. The bill aims to provide proper academic program development and institutional backing to make sports education more professional and create better career opportunities in the sports sector

Alliance University BBA in Sports Management Programme Highlights

The university is set to launch a four-year BBA in Sports Management starting in 2026 with 60 seats. The BBA in sports management programme will combine classroom learning with practical training in sports leadership, athlete mentoring, and fitness management. The programme is being offered by ABHP and Alliance University and will include curriculum support, guest lectures, and mentorship from top athletes and industry experts.

ABHP will offer high-performance fitness coaching to Alliance University students who are interested in pursuing their career in sports. The training will begin once the required minimum number of participants is reached by the university.

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