IIT Madras wins 6th edition of Samsung’s pan-India campus programme

The two-month programme, which was conducted virtually, saw participation from 5,000 students from 20 top institutions. 

Consumer electronics brand Samsung concluded the sixth edition of its pan-India campus programme, Samsung EDGE, with over 5,000 students from 20 top institutions participating in it. 

Raghav Talwar, Abhinav Nahata and Kush Ganatra of Team AKR Menders from Indian Institute of Technology (IIT) Madras bagged the first prize. The team won a cash prize of INR 4,00,000 and Samsung’s flagship smartphones for their innovative solution to optimise each step of the user journey in the context of a Direct to Consumer (D2C) business using artificial intelligence recommendation, augmented reality (AR)/virtual reality, Internet of Things (IoT) and QR code integration. 

ISB Hyderabad, FMS Delhi declared first, second runners-up

Team Purple of Indian School of Business (ISB) Hyderabad with their solution for D2C business that integrated a customer’s journey in an offline store with online, stood second. They won a cash prize of INR 2,00,000 and pre-placement interviews with Samsung. Team Trifecta of Faculty of Management Studies (FMS) Delhi came third for presenting a solution to smoothen the journey of a consumer and provide an end-to-end experience. The team was awarded a cash prize of INR 1,00,000.  

This year too, to ensure the safety of all participants, the programme was conducted virtually. The virtual finale was attended by Ken Kang, President & CEO, Samsung SWA and other senior leaders of the company. 

Samsung EDGE is a nationwide campus platform that provides minds the opportunity to showcase their business acumen, strategic thinking and leadership skills each year. The programme, which started in 2016, sees participants from top B-Schools, engineering and design institutes. 

The two-month programme is conducted over three rounds of rigorous evaluation. This year, over 1,700 teams from 20 colleges participated. The first round requires each participating team to present an executive summary after thorough research and ideation. Post evaluation, one team is selected from each campus. They work on a case study, submit and present their detailed solutions in the regional round. This year, nine teams were shortlisted and mentored by Samsung’s leaders to battle it out for the top three spots in the national round. 

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