Prasar Bharati, IIT Kanpur partner for direct-to-mobile broadcast project

Both stakeholders have come up with a proof-of-concept, where more than 200 channels can be watched on mobiles with no data consumption. 

Prasar Bharati, in collaboration with the Indian Institute of Technology (IIT) Kanpur, has come up with a proof-of-concept, where more than 200 channels and high-quality films can be watched on mobile phones without consuming any data, using direct-to-mobile broadcast.” 

Union Secretary for Information and Broadcasting Apurva Chandra said this while addressing the inaugural session of FICCI Frames Fast Track 2022 in Mumbai. “In India we never think of data costs since data is much cheaper than in other countries. That gives a huge opportunity to media and entertainment industry," he said. He expressed confidence that the change will happen within next three to four years.  

He underlined the importance of Media and Entertainment Skills Council in creating more jobs in the sector. “Many people are now watching content on OTT platforms, but pace of content creation has increased, giving more jobs to more people,” Chandra said. 

NextGen Broadcasting Technology  

In order to spur the Aatmanirbhar Bharat initiative in Media and Broadcasting, a Memorandum of Understanding NextGen Broadcasting Technology (MoU) was signed between Prasar Bharati and IIT Kanpur in 2021 to develop next generation broadcast solution. Subsequent to the collaboration agreement, three areas have been identified to be taken up under the aegis of the Center of Excellence – Direct to Mobile Broadcasting and Convergence with emerging 5G standards, Artificial Intelligence and advanced algorithms for audio-visual media. 

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