Advertising & PR Preparation

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New answer posted•8 years ago

Advertising & PR Preparation Exam

Which books shall I use to prepare for IIMC, Delhi for advertising and PR entrance exam?

825 Views|Posted 8 years ago

Asked by Vrishali

Answered by

Harpreet Singh | Contributor-Level 6

8 years ago

Read these books:
1. Encyclopedia of Advertising and Public Relations.
2. Any book related to Journalism and Mass Communication. I recommend Arihant but the book has wrong answer keys.
3. Brand Equity supplement, comes in The Economic Times every Friday (I think)
4. Vir Bala Aggarwal
5. Book on public

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New answer posted•9 years ago

Advertising & PR Preparation Exam

Which subjects do I need to study for the preparation of advertising and PR entrance exam conducted by IIMC?

141 Views|Posted 9 years ago

Asked by Gitanjali

Answered by

Parveen Kumar Sharma | Guide-Level 14

9 years ago

Hi,
You can refer the website for details:
http://www.iimc.nic.in/content/29_1_PostGraduateDiplomaCourses.aspx

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New answer posted•9 years ago

Advertising & PR Preparation Exam

How should I prepare for the entrance exam (advertising) conducted by IIMC?

155 Views|Posted 9 years ago

Asked by Gitanjali

Answered by

John Desouza | Contributor-Level 9

9 years ago

Brush up on your current affairs, follow recent political, social and economical debates. Learn to elucidate your point of views in English or Hindi, depending upon the course of your choice.
I guess that should cover most of it. See sample papers of past years, which are readily available on the net

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