IIM Nagpur - Indian Institute of Management

Here are some broad perspectives on IIM Nagpur's Marketing Management concentration:

Course Summary

The Marketing Management specialisation focuses on producing marketing professionals with in-depth expertise in a variety of marketing fields.

Its goal is to give students the tools they need to assess market trends, consumer behavior, and rivalry in order to develop winning marketing strategies.

Curriculum:

Courses in marketing research, consumer behavior, branding, advertising, digital marketing, sales management, product management, and other pertinent topics may be included in the Marketing Management specialised program.

Faculty:

IIM Nagpur has a group of distinguished faculty members with years of experience and knowledge in a variety of marketing fields.

The faculty may have a solid background in teaching marketing-related courses, publications in scholarly journals, and professional experience.

Exposure to Industry:

IIM Nagpur could help arrange business meetings, guest lectures, and seminars led by marketing experts from reputable organizations.

Additionally, the institute could arrange summer internships and offer job placement prospects at top marketing companies.

To apply theoretical ideas to real-world marketing situations, students may participate in live projects, case studies, and simulations.

IIM Nagpur stands out for several unique aspects. It is one of the newest IIMs, established in 2015, with a modern and state-of-the-art campus. The institute focuses on providing a holistic and practical learning experience through its rigorous curriculum and industry-oriented approach. IIM Nagpur places a strong emphasis on entrepreneurship and innovation, encouraging students to develop an entrepreneurial mindset. the institute has a strong industry connect, facilitating regular industry interactions, live projects, and internships for students. IIM Nagpur is known for its inclusive and diverse student community, fostering a collaborative and supportive learning environment.