Mass Communication & Media

There are basically four main types of social media marketing. Social media marketing has multiple different strategies, primarily organic content marketing, paid advertising, and influencer marketing, alongside focused tactics. Some of the types of SMM are mentioned in the table below for your reference -

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Social media marketing Syllabus basiaclly consists of subjects like Affiliate Marketing & E-mail Marketing, Advanced Search Engine Optimization, Social Media Marketing Strategy and Planning, etc.

In which you'll learn to build strategies, create engaging content, run targeted ads, analyze performance with metrics, manage communities, and use tools like Canva, Meta Ads Manager, and analytics platforms to grow brands online, covering everything from platform basics (FB, Insta, LinkedIn, TikTok) to advanced AI integration for content and data. 

A Social Media Marketing degree is very much beneficial for you as it provides the important skills that are needed in strategy, content, analytics, and audience engagement, opening doors to high - demand roles in a booming digital world by teaching you to build brands, drive sales, understand data, and adapt to new platforms, making you career ready for the ongoing Social Media buzz and helps in strong career growth and relevance in marketing.

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Details about Social Media Marketing Course

No, most of the Social Media Marketing courses and certifications require you to complete 10+2 or class 12 and that's it.

But If you are planning to pursue a Digital Marketing and take SMM a specialization, then you need to take either BBA or Social7 in Digital Marketing for which you have to clear entrance exams like CUET, CAT, MAT, CMAT, etc.

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The scope of Social Media Courses are also strong in terms of career and business growth as Companies in many different industries are constantly looking for skilled to manage their online presence and drive results.

Social Media Marketing is rapidly growing as businesses move toward social media platforms to reach their customers because o the increasing internet usage, smartphones, and social media.

In today's competitive market, the Social Media presence of the brand is no longer optional. It has become an important part for brand promotion.

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College of Communication, Culture & Media, MGM University offers one-year PG Diploma in Corporate Communication & Public Relations. Admission to PG Diploma programme is merit-based. Candidates can apply for PG Diploma after completing their graduation.

Candidates can apply online for the preferred course. The application fees is INR 2,000 for a course. Check below the steps to apply at College of Communication, Culture & Media, MGM University:

• Go to the college website.
• Click on 'Apply Now' on the Home page.
• Register with the basic details.
• Login to fill out the form and upload documents.
• Pay the fee and submit .

College of Communication, Culture & Media, MGM University admissions are open. Candidates can apply online for the preferred course. Aspirants need to pay INR 2,000 to apply for a course. Admission is entrance-based for UG and PG courses offered at the college.

College of Communication, Culture & Media, MGM University offers admission to UG and PG courses based on MGMU CET scores of the candidates. The selection for PG Diploma and certificate programmes is merit-based. Hence, aspirants applying for Diploma and certificate do not need to pass an entrance exam for admission in the college.

College of Communication, Culture & Media, MGM University has not specified the age limit to apply for a course. Candidates only need to meet the educational criteria to apply for a course. The minimum qualification is Class 12 for UG and graduation for PG programmes.