Mass Communication & Media

Opting for journalism and mass communication can be a rewarding and dynamic choice, offering a range of opportunities in various fields. Here are some reasons why pursuing journalism and mass communication can be a good option:

1. Diverse Career Opportunities: Journalism and mass communication open doors to a wide array of career paths, including print and broadcast journalism, public relations, advertising, content creation, digital media, filmmaking, and more.

2. Communication Skills: The field helps you develop strong communication skills, including writing, speaking, and visual communication. These skills are valuable in many industries and can make you a better communicator overall.

3. Flexibility: The skills you gain in journalism and mass communication are transferable to different roles and industries. You can work in traditional media, digital media, corporate communications, nonprofit organizations, and more.

4. Creativity: This field encourages creativity, whether you're crafting compelling news stories, creating captivating videos, designing visually appealing content, or developing innovative advertising campaigns.

5. Impactful Work: Journalism has the power to influence public opinion, bring about social change, and shed light on important issues. If you're passionate about telling stories and making a difference, this field can be highly fulfilling.

6. Adaptability: The media landscape is constantly evolving, especially with the rise of digital media. Pursuing journalism and mass communication can help you stay adaptable and learn to navigate new technologies and platforms.

7. Networking: Journalism and mass communication programs often provide opportunities to connect with industry professionals, which can be invaluable for internships, job placements, and building a strong professional network.

8. Critical Thinking: The field encourages critical thinking and research skills, enabling you to analyze information, verify sources, and present accurate and balanced content.

9. Global Perspective: Mass communication exposes you to diverse cultures, viewpoints, and global issues, enhancing your understanding of the world and its complexities.

10. Entrepreneurship: With the rise of digital media, many professionals in journalism and mass communication have successfully ventured into entrepreneurship by starting their own media outlets, production companies, or digital platforms.

11. Job Satisfaction: If you're passionate about storytelling, staying informed, and engaging with current events, working in journalism and mass communication can provide a high level of job satisfaction.

12. Personal Growth: The challenges and experiences you encounter in this field can lead to personal growth, increased confidence, and a better understanding of yourself and the world around you.

It's important to note that the field of journalism is highly competitive and can involve long hours, tight deadlines, and ethical considerations. Additionally, the media landscape is evolving rapidly due to technological advancements, which may impact traditional job roles. However, those who are adaptable, passionate, and committed to their craft can find success and fulfillment in journalism and mass communication.

Admission at ISBM is entrance-based. Find below details on the ISB and M Kolkata admission procedure:

Step 1: ISB and M Kolkata Application Process 

The application procedure involves application form filling, document upload (if required), and application fee payment. Aspirants can apply through the institute's official website.

Step 2: Selection Rounds

For admission, aspirants shall meet either of the criteria mentioned below:

• CAT 70% or XAT 65% percentile & above, or score in CMAT/GMATOR
• With an academic background of Class 10 standard – 75%, Class 12 – 75% & graduation – 60% aggregate or equivalent CGPA in graduation from any recognised university – with a valid score card in CAT/XAT, OR
• ISB&M written competency test score

Further, GDPI & work experience are also factors considered during selection. Also, tabulated below is the selection criteria along with the weightage:

Step 3: Admission Confirmation

Selected candidates can pay required amount of fee to confirm admission.