Uttar Pradesh

AAFT Noida's graduation programme in Digital Marketing offers a comprehensive curriculum of core modules designed to develop hands-on experience for students. Students will learn to utilize Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing to increase their visibility on the web. Content creation and marketing, as well as influencer strategy and Email Marketing, will be included to improve students' communication skills. The programme also focuses on Web Analytics, Google AdWords, and Managing Digital Campaigns to track performance. Mobile Marketing, eCommerce Strategies, and Branding in a Digital Environment will also be included to equip students for a wide variety of careers. The combination of these modules provides graduates with the creative and analytical skills necessary to be successful in their respective industries.

In case you are a student of a Rajkiya Engineering College (AKTU), and studying Electrical Engineering, then a 610 LPA placement is definitely possible, though it is primarily in the off-campus preparation. Core companies seldom visit such colleges hence you need to develop skills that will expose you to more opportunities.

1. Choose the Right Career Path

The most realistic and high-demand jobs in 6-10 LPA job are:

Software /IT (Developer, QA, Support Engineer)

Machine Learning/ Data Analytics.
The only electrical core jobs that tend to provide low packages are those that do not crack the PSUs.

2. Learn In-Demand Skills

For Software/IT:

A single language of programming: Python or C+.

On LeetCode/GFG LeetCode: Data Structures and Algorithms.

Develop 2-3 simple projects (website/app/API).

For Data Analytics/ML:

Python, SQL

Power BI/Tableau

ML basics

Such projects as solar energy prediction, load forecasting or power fault analysis (fits your branch).

3. Create a Powerful Resume and Online Profile.

One-paged resume focusing on capabilities + projects.

Active LinkedIn profile

GitHub for project code
These are more important in case of off campus recruitment because the firms are not aware of your college.

4. Go Off-Campus With a Hammer.

Use platforms like:

Naukri

LinkedIn

Indeed

Cut-offs: TCS NQT, Wipro NLTH, Infosys Hiring, Capgemini Exceller.
Majority of the AKTU pupils are placed with these.

5. Additional Skills That Help

Rudimentary ability (quant + reasoning)

Communication skills

Internship certificates (unpaid, but still)

6. Six-Month Plan

1–2 months: Python/C+ SQL
3–4 months: Projects + Resume
5-6 months: DSA + Aptitude + Mass hiring examinations.