Mass Communication

Hi Bandita Wadhwa,
Corporate communications are generally written communications that occur among the different departments of a company or any higher authority. Therefore for being in Public relations one needs to be comfortable in public speaking and promoting brand while corporate needs good written communication skills. Corporate Communications mainly deals with the written and, at times, oral communication that needs to be done in order to keep all the stakeholders informed of a company vision, mission and strategic objectives. It involves internal as well as external communication, depending on who needs to know what. Whereas Public Relations use the external communications prepared by Corporate Communications to generate a positive image of the company. It uses mediums like press releases, social media, public activities, presentations etc. To create public interest in the products/services rendered by a company. Many a time, Public Relations team works closely with Corporate Communications team to identify external audiences (their tears too) and prepare appropriate external communication messages and publication materials. Both have good scope int heir respective field
Scope of Public Relations in India PR as an industry though has growth, there is also lack of skilled professionals, which makes the career a pool of opportunities for newcomers who have polished sof skills and experience. There are agencies popping up everywhere, because every organisation, every client who has a public profile needs to be groomed and showcased in a positive manner.

Hi dear,
The questions asked in the interview are pretty generic but if you try to bloat they will catch you and ask difficult questions. For example, if you say you love fashion, they will ask you why. So, be prepared for that. If you are planning to go into styling or designing, get your information about the top Indian and international designers (or stylists) and know your favourites (they can also ask why is the designer your favourite). It's always better to take a portfolio no matter what course you are joining cuz in the end all courses here are the creative kind and a good portfolio always helps one to stand out. You can add in your sketches, your photography, tour craft work, anything that brings our the artist in you. Lastly, dress semi-formally and be experimental with your fashion choice. It is appreciated here. Most of all have fun, it's not a hard drill.
All the best.

Research is indeed the best hallmark of a good place to learn Mass Media/Communication. Even for other subject's, the quality indeed gets manifested if the university offers quality research. Let me tell you one thing observed during education related counselling, Ph.D. from Government Universities or Central Universities still remain a quality thing because you get guides who are quite qualified on the academic part. There are strong notions that these days the quality has called to the new low all around in research. I shall suggest that you consider JNU, Jamia Milia Islamia, (find out IIMC courses for future) Amity University, Symbiosis Pune etc. It is also to be noted that you can do a Ph.D. from IIT and IIMS as well, because there they offer this through the Social Science department.