Product Design

Be it a mobile phone or toothbrush, a pin or a spacecraft, all of them have been designed by a product designer. Product design teaches our everyday lives in profound ways. Not surprisingly, product design is an exciting, popular and growing career choice. Students of product design courses are taught to consider cultural, historical, behavioural and functional aspects while creating products. To be successful, product designers need to be strong at design thinking, understand consumer behavior, learn from the past, and think out of the box. Our product design courses are a 4- year undergraduate specialisation. It offers students deeper understanding of the diverse topics of product and industrial design, and builds expertise in the tools and techniques to translate their visions into products. Our programme prepares you to explore disciplinary boundaries and encourages lateral thinking through skill-building courses in graphic representation and material prototyping.

Designing is a major aspect of various industrial segments. With the rising demand for creative designers, industrial designing is an ideal career choice. The major areas where industrial designers find opportunities to utilise their potential are Industrial Design Studios, Design Consultancy Companies, Accessory Design Companies, Furniture Design, Electronics Equipment manufacturers, Animation Studios, Entrepreneurship and more. The chart below describes the designer's ratio per discipline in percentage. The Industrial, automotive and retail design disciplines collectively employ around 22.63% of the total designers capacity in India. The Indian design industry caters to various industry disciplines. The Industrial Design and Automotive and Retail Design discipline dominate with 25% share in the industry. The estimated 5% growth in industry share holding of the discipline is expected by 2015. You can study these at UPES, Dehradun as it is very famous for it.