Sales & Marketing

The MS in Integrated Marketing offers degree concentrations in: Brand Strategy, Digital Media, and Marketing Analytics. 

Brand Management: This concentration prepares students to establish brand awareness and loyalty by focusing on enhancing the perceived value of a brand. 

Digital Marketing: This concentration trains students to do the promotion of brands to connect with potential customers using the internet and other forms of digital communication. 

Marketing Analytics: Marketing data analytics is the use and study of data related to marketing activities. Data analytics in marketing is used to determine the success of past campaigns in terms of ROI, conversions, customer behavior and preferences, and organic traffic.

The Master of Science in Integrated Marketing programme at NYU is offered by the NYU School of Professional Studies which equips students with the theoretical understanding, analytical abilities, and best practices needed to become leaders capable of executing successful marketing campaigns, expanding market share, and boosting an organization's financial performance. The programme can be completed in 18 months. Students who complete the core curriculum are prepared for careers in branding, advertising, social media marketing, digital marketing, and marketing research, among other fields.  The programme provides networking opportunities and practical experience through internships at leading digital and advertising organizations in New York City.

Below are some important points that will help you to understand the Benefits of pursuing MBA in Marketing or MBA in Sales:

• Sales and Marketing are very important departments in any company. Both sales and marketing teams have different processes, but their aim is the same i.e. generating revenue for the company and increasing its popularity and profitability.
• MBA in Marketing focuses on sales and marketing management as well as planning, organizing, and controlling management elements, which aids in job placement following the degree.
• Only individuals with a three-year bachelor's degree in any discipline or a BBA program from a recognised institute or university are eligible for an MBA in Marketing.

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MBA entrance exams are a type of aptitude examination used to get admission to PGDM/MBA/PGP programmes. These are timed assessments designed to assess candidates' English comprehension, cognitive abilities, and numeric aptitude. Management aspirant frequently prepares for more than one MBA entrance exam so that they can apply to a variety of B-schools for MBA admission.