Sales & Marketing

The MBA programme majoring in marketing at Kochi Business School is grounded upon a conceptual basis of both theory and practice-theory application to industry. The first year incorporates master level core management subjects, including principles of marketing, business communication, and organizational behaviour to build a strong foundation.

Studies in the second year advance to include specialised subjects such as consumer behavior, digital marketing, sales management, brand management, and market research. Added to these studies are case studies, projects, and internships for effective and easy learning of concepts.

The curriculum aims to develop strategic and analytical skills of the students so that they get to know the latest industry trends. It gets them job ready to work in sectors such as FMCG, IT, and retail, among others.

The MBA marketing placements in Kochi Business School are believed to be good, there has been a decent placement record. Students mostly get placed in sales, brand management, digital marketing, and market research. Companies from sectors as varied as FMCG, banking, and IT come to the campus for placements.

The average salary package offered is competitive with the region, and higher packages do go to the top ones, depending on the company and position. The school is more focused towards networking with the industry and doing internships to increase employability opportunities. Hence, marketing placements are diverse here and very much concern with certain industry standards. If you are focused and your goal is fixed then you can get placements not a big issue.

Kochi Business School (KBS) is offering an MBA with specialisation in Marketing. Admission to the programme requires 10+2 along with a bachelor's degree in any discipline with an aggregate of 50%. A valid national-level management entrance exam score like CAT, MAT, XAT, or CMAT is also expected from the candidates. A Merit-based recruitment process with emphasis on entrance examination score, academics history, and relevant work experience supported by an adequate performance of GD and PI. While the cutoff score for the MBA in Marketing at KBS is not publicly disclosed, applicants are always encouraged to perform competitively on the entrance exams mentioned above in order to get a better shot at admission. For the latest and most reliable information, direct contact with the admissions office or the official website is recommended.

EMPI Business School cutoff 2024 has been released for admission to the PGDM in General Management (Marketing and Financial Management) course. The institute accepts several national-level (CAT/XAT/MAT/CMAT) entrance exams for admitting students to its PGDM courses. During the EMPI Business School PGDM cutoff 2024, the CAT cutoff percentile was 60 for the students belonging to the General AI category. Similarly, students seeking admission via MAT need to secure a cutoff percentile of 75 for the same course. For other exams, the cutoff percentiles for admission to the PGDM in General Management (Marketing and Financial Management) are given below: 

The faculty of MBA in Pharmaceutical Management at Chitkara College of Sales and Marketing is backed up by a strong industry experience as well as academic knowledge. A good number of the faculty members possess PhD or master's degree from a reputed university and have worked for more than 10-15 years in the pharma and health care industries.

To this end, its contentious focuses are created to be industry-appropriate where faculty members usually incorporate real-world cases, ongoing projects, guest speaches, case-studies from prominent pharmaceutical organizations. Students are exposed to new trends through workshops mostly seminars which are conducted often. This faculty-to-students ratio guarantees adequate and unique training from a one-on-one advisor in order to improve the students' learning.