B.A. in Journalism And Mass Communcation 

at C. U. Shah University, Surendranagar

Effective communication is a vital tool for any business owner. Communication is also important within the business. Effective communication can help to foster a good working relationship between you and your staff, which can in turn improve morale and efficiency. And why you forget business is directly connected with public around you if you are not good in communication skills with connecting them so you gonna not get much customers the best and loyal one. Communication gonna improve your personality in terms of enterpruner.

From advertising to Journalism to Public Relations, a student can opt for any field he likes. The scope of mass communication in India is wide, if you can do well in your field, you can work with some of the best publishing houses, production houses, news channels, radio channels or PR firms of the country.

Offbeat careers like Radio Jockey & Video Jockey are also open to Mass Communication degree holders. Advertising is one of best field and it is a visual or audio form of marketing communication which aims at promoting or selling a product.

The syllabus of Mass Communication and Media courses comprises of both practical and theoretical subjects.

Theoretical subjects cover topics like history of mass media and its impact on society, mass media ethics, role of mass media in democracy, right to respond in a democracy, news as a genre, mass communication as an academic discipline, investigative journalism, etc. These subjects provide the candidates with an in-depth understanding of communication theory and an analytical approach to the development of new media. 

The practical subjects in Mass Media courses focus on imparting specialised skills such as editing techniques, efficient writing, and production-process in different areas of media.