Why BBA? 5 Reasons Why You Should Opt for BBA/BBS Degree

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Saumya Jain
Assistant Manager- Content
Updated on May 31, 2022 12:54 IST

In the last two decades, BBA and BBS courses have gained popularity. Candidates enrolling for these undergraduate business management courses too have increased significantly. But the question remains, why BBA? Listed below are five reasons why candidates should opt for BBA/BBS degree. 

With the economic liberalisation of India in the nineties, the need for candidates with adequate managerial and business knowledge has gone up. Organisations require candidates with sound business knowledge who can facilitate between the operations team and senior management. These candidates would later be groomed into senior management roles. As a result, courses like BBA and Bachelors of Business Studies (BBS) have come into major prominence in the last two decades. Having said that, the question remains, why BBA?

BBA full form is Bachelors of Business Administration. BBA and BBS are professional degrees that address the core functions of business such as finance, strategy, decision, etc. The degree also focuses on managerial skills, team skills and communication skills. Some of the core subjects taught in BBA/BBS courses are organization behaviour, basic management skills, business strategy, market trends and competition, financial accounting, legal regulatory framework, entrepreneurship development, international finance and marketing, capital management, eCommerce, communication, etc. More and more candidates are nowadays opting for BBA/BBS courses for their graduation. 

Five Reasons Why You Should Opt for BBA / BBS Degree 

Candidates enrolling for BBA/BBS courses too have increased significantly. But the question remains, why BBA? Listed below are five reasons why candidates should opt for BBA/BBS degree. 

1. Market Requirements

Currently, the Indian market is expanding at an accelerated rate. As existing companies are expanding in size, new start-ups have also arrived on the scene. All these companies require candidates with sound business and operations knowledge. Candidates with BBA/BBS degrees can easily form a part of the core business/operations/strategy team or can act the point of contact between the workforce and senior-level management. 

2. Exposure and Experience

Due to the nature of the BBA/ BBS degree, most candidates end up working directly with the marketing, sales, operation or strategic team. This leads to a good exposure of market trends, strategic decisions making, and so on. Candidates are able to develop market-relevant skills and focus latest trends. 

3. Scope of Growth

Candidates with BBA/BBS degrees, who have good market exposure and relevant experience, often witness fast-paced growth. A hard-working candidate can expect to rise up ladders quickly and become the team lead or manager in four to five years. Such candidates can be further trained for mid-level and senior-level managerial roles.

4. Remuneration

Remuneration is an important aspect of every job. Candidates with BBA/BBS degrees from good colleges or universities can expect starting salaries of four lakh (INR 4 LPA) onwards. Other candidates can expect starting salaries of two lakh (INR 2 LPA) onwards. BBA graduates with four to five years of experience can expect salaries in the range of eight to ten lakhs (INR 8 to 10 lakhs). However, the salary statistics vary from city to city and in different industries. 

5. Future Degrees (MBA, MBE, Economics)

Another great advantage of pursuing a BBA/BBS degree is the wide choice of options available for future degrees (higher education). BBA courses are a great foundation for pursuing Master of Business Administration (MBA) later on. MBA is an extension of the BBA/BBS course. As a matter of fact, many top universities and colleges (such as IIM Indore) offer five-year integrated MBA + BBA courses. Candidates can also opt to pursue other Master’s programmes such as Masters of Business Economics (MBE), Masters in Economics and so on. 

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FAQs Related to BBA/BBS Course

Q: What are the study options after completing BBA/BBS course?

A: One of the most popular higher education paths taken after completing BBA is pursuing MBA/PGDM. The students can also explore a plethora of other professional or short-term courses which would give a boost to his/her career in the later years. 

Q: Why should I opt for BBA/BBS course?

A: BBA is a specialised course designed for students with an analytical bent of mind. She/he should be able to grasp concepts of finance, economics, operations, human resources, etc. The course is also meant for those who want to pursue a professional degree for graduation and want to kickstart a career in the corporate management sector.

Q: Which are the job options after BBA/BBS degree?

A: A BBA/BBS degree opens doors for various opportunities such as Financial Analyst, Human Resources Manager, Project Manager, Staff Accountant, Operations Manager, etc. 

Q: Is studying BBA/BBS a good choice?

A: Students who wish to make a career in the management and business field, BBA degree can be a perfect fit for you. BBA colleges happen to be the most lucrative education institutes in India presently. A good percentage increase in the industry is expected in the coming years. 

Q: How much salary is expected after a BBS degree?

A: Students who study BBS can expect a salary between the range of INR 1 LPA and INR 4 LPA.

Q: Do colleges conduct placement processes after course completion?

A: Yes, most of the BBA colleges conduct campus placement processes for the final year students. A host of companies across multiple industry sectors hire students for various functions such as Sales & Marketing, Finance, Human Resources, Operations & Logistics, to name a few.

Q: I have studied Science in Class 12. Can I opt for BBA in graduation?

A: Yes, students from all streams, Arts, Commerce and Science, can pursue a BBA degree at the graduation level. 

Q: Can I go abroad after pursuing the BBA degree?

A: BBA is a professional degree course. Students who pursue BBA can definitely go abroad for pursuing higher studies such as MBA. 

Q: What is the eligibility criteria to pursue BBA?

A: The students who wish to pursue BBA must have completed their Class 12 in any stream from a recognised educational board or university with a minimum of 50% aggregate. In case a candidate has appeared for the Class 12 exam and is waiting for the result, s/he can also apply to the course.

Q: What are the top BBA/BBS exams?

A: Students can appear for BBA entrance exams such as SET, IPMAT, CUET, IPM Aptitude Test, UGAT, JIPMAT, etc. 

Q: Can I opt for specialisations in the BBA course?

A: Yes, students can opt for specialisations such as BBA Finance, BBA in Banking and Insurance, BBA Information Technology, BBA Human Resource, BBA Marketing, BBA Communication and Media Management, BBA Foreign Trade, etc.

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About the Author
Saumya Jain
Assistant Manager- Content

With over 5 years of editorial experience, Saumya has been a writer at Shiksha for over three years. With a graduation degree in English literature from Delhi University, she loves to write and read non-fictional no... Read Full Bio


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