Difference between Print Media and Digital Media
Mass communication depends on Print Media and Digital Media to give news, advertisements and entertainment. Print Media includes newspapers, magazines and brochures. Digital Media includes online platforms like websites, social media and e-newspapers. Know difference between print media and digital media here.
Print Media v/s Digital Media
Mass Communication is a process that helps in shaping public opinion, sharing information and influencing society. To do these things, mass communication used different media forms. Two different forms of media are Print Media and Digital Media. Both these media offer a platform for journalism, advertising, and public relations. It is important for students planning to build a career in mass communication to know difference between print media and digital media. Many universities offer Mass Communication courses. To get admission students have to take entrance tests like IIMC Entrance Exam, JMI Mass Communication Entrance, IPU CET and ACJ Entrance Exam.
Check Out Difference Between Mass Media And Mass Communication
- What is Print Media?
- What is Digital Media?
- Difference between Print Media and Digital Media
What is Print Media?
Print Media is one of oldest forms of mass communication. It is a physical form of media and uses paper to share information with public. These include newspapers, magazines, brochures, pamphlets, and journals. People have been using these sources of news and communication every day for many years.
Print Media plays a major role in journalism, advertising and public relations. Although digital media is more in demand people still trust print media as a source of information.
Advantages of Print Media
- Print Media is considered reliable.
- Print media such as newspapers and magazines have a longer shelf life.
- Print media can be used to reach specific geographic areas. This makes it good for local news and advertising.
- Printed content gives better audience reach.
- Print media offers a break from digital burden. This makes reading a more enjoyable experience.
What is Digital Media?
Digital Media is an electronic form of media that uses internet and digital devices to share information. With digital media, our ways of sharing information and presenting news, advertisements and entertainment has changed. People can now get information quickly and interact with others easily. Digital Media consists of online news portals, social media, websites, blogs, podcasts, videos and OTT platforms. With rise of digital journalism, media professionals now interact with audiences in real time.
Advantages of Digital Media
- Digital media helps share news in real time. This allows audiences to stay informed quickly.
- Digital media connects people around world.
- Digital Media is cost effective. Publishing news and advertisements online is less costly than printing magazines and newspapers.
- With social media platforms users can interact better through like, share and comment.
- Digital media uses text, images, videos and audio for content. This gives a better experience to users.
Difference between Print Media and Digital Media
Check out difference between print media and digital media.
| Basis |
Print Media |
Digital Media |
|---|---|---|
| Meaning |
A media form that gives information to public via paper. |
A media form that gives information to public via electronic means. |
| Medium |
Print Media uses physical formats like magazines, newspapers and brochures. |
Digital Media uses digital platforms like social media, websites and mobile applications. |
| Cost |
Print Media requires higher production and distribution costs. |
Digital Media is less costly as content is shared digitally. |
| Accessibility |
Print Media is limited to geographical distribution. |
Content through digital media can be accessed globally through internet and electronic devices. |
| Speed of News Delivery |
It takes time to give information through print media, as information has to be first printed, and then only distribution is possible. |
One can get Instant updates and live news through digital media. |
| Interaction |
It allows one way communication only. |
People can interact with each other through likes, comments, and sharing. |
| Update Frequency |
Once printed, content cannot be updated. |
One can update and modify the content as and when required. |
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Nupur Jain started with a passion for educational content writing, which soon grew into a meaningful journey of helping students through reliable guidance. A commerce graduate from Delhi University, she has spent ov
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