AMC Engineering College News & Events ,Bannerghatta Road, Bangalore

The Launch of 'PARIYAVARAN' by Akhila Bharatiya Vidyarthi Parishad - ABVP at AMC!!

July 15, 2024: AMC organized an interactive session with Mr. Shravan Raj, National Secretary of ABVP, in association with 'SRISHTI' on Jul 9, 2024 at the Bannerghatta Campus on the occasion of 'National Students' Day'. The session focused on 'The role of engineers in the 21st century'. Mr. Shravan Raj, discussed about the current educational landscape and the need for a more effective system highlighting the importance of internship programs and industry opportunities for students' personal growth.

The AMCian Mr. Abhishek Shetty of MBA (SFD state convener- student for development) discussed about students' energy which has the power to change the world. At the students' assembly, Principal Dr. Kumar K and Dr. Nagaraj emphasized the importance of developing essential life skills. Dr. Kumar K highlighted the need for students to cultivate a strong value system, while Dr. Nagaraj stressed on the importance of skill development.

The event was concluded by launching the internship programme with the project 'Pariyavaran', the sustainable Bengaluru in the areas of Development, Consumption, Connectivity, Accessibility, Conservation, Management and, Transportation.

AMC Organises Webinar With Dr Philip Kotler

August 30, 2021: With its webinars, AMC Engineering College seeks to present its audience with current knowledge required in today's dynamic structures, and who better to do it than Dr Philip Kotler, the ‘Father of Marketing.’ Kotler has made a name for himself in the realm of marketing on several levels. He is a renowned educator, an accomplished author of more than 50 books, a well-travelled speaker, a social activist, and a trusted consultant to some of the world's most well-known corporations. This webinar provided excellent knowledge on the ins and outs of marketing to those who attended. The do's and don'ts, as well as some helpful hints.

The modern world is unpredictable, and the global economy is moving at a breakneck pace. Despite having a number of constants to its credit, the Marketing industry continues to face countless changes and problems on a daily basis. Staying current and having a thorough comprehension of the subject matter are essential for staying on top of your game, both monetarily and socially. In this webinar, Dr Kotler discussed the seven perspectives on how marketing and businesses are changing. He discussed the key functions in a corporation, how anything other than these obligations turns into costs by default, and how to reduce them for improved organisation performance. He educated the audience on the emotional components that play a role in decision-making as humans, and how this influences a variety of things for a company or product. A number of preventative steps for modern-day businesses were also emphasized, such as the importance of always contemplating the wider picture before embarking on anything significant. What features of a company should be noted, the obstacles faced by students in today's tumultuous world, and the notion that greater marketing leads to a better world were just a few of the notable subjects that were covered. The topic of how to deal with unusual circumstances and how to make the best of them was also explored.

With roughly 15,600 registrants on YouTube, the webinar was a success. Dr Kotler gave his audience vital information on his seven books, which contain all of the information that was presented. The books cover a wide range of issues, including how to use marketing in an increasingly digital world, the necessity of STP, the evolution of marketing eras, branding, social media marketing, health care marketing, and so on, all of which were discussed in this forum. Dr. Kotler was enthusiastic about the notion of forming a marketing club on the AMC campus to commemorate the marketing guru's 90th birthday, and to name it after him, the ‘Philip Kotler Club 90.’

AMC Organises VUCA Webinar With Prof. David Lewin from UCLA Anderson School of Management

August 30, 2021: The VUCA webinar was held by Professor David Lewin from UCLA Anderson School of Management with the goal of bridging the gap between people's accurate comprehension of ‘VUCA and its applications in the current world.’ This webinar covers a wide range of subjects for entrepreneurs, students, social media superstars, bankers, academics, journalists, and researchers, among others. The Professor gave his audience an overview of VUCA's concepts and what it stands for. The current Covid-19 virus has put the entire planet on lockdown, making this one of the most dangerous times in the history of the VUCA world. The changes that have occurred since the beginning of the epidemic are massive and occur in real-time.

Leadership is in limited supply everywhere. Leaders are ill-equipped to effectively lead. Command and control structures fail in this fast-changing and disruptive environment. On partial or insufficient information, leaders are supposed to act. They are unsure where to begin in order to effect change, given the complexity of the situation has grown. Leaders who don't have enough time to reflect end up acting too soon or too late as a result of analysis paralysis. They are cut off from the source and must act with just a rudimentary comprehension of events and their implications. As we try to recover from this catastrophe, the role and kind of leadership are being put to the test.

Leaders can't forecast the future, but they can make sense of it if they want to succeed. This webinar looked at the obstacles that leaders are facing at this important time and how they can be turned into opportunities. Although VUCA may appear to be unavoidable in some industries, you can manage yourself, your team, and your company to reduce its consequences. You can even take advantage of it. Breaking down VUCA into its component pieces and identifying volatile, uncertain, complex, or ambiguous circumstances are crucial insights into managing in this context.

The Professor informed the audience that each type of issue has its own set of causes and solutions, necessitating the need to focus on one factor at a time. Prof. Lewin offered a framework for dealing with VUCA threats during his webinar. He proposed that one combat volatility with vision, meet uncertainty with understanding, respond to complexity with clarity, and combat ambiguity with agility. In an industry or company influenced by VUCA, he finished this informative webinar by noting, “You have a choice."

You can either let VUCA ‘manage,’ overloading and overwhelming you, or you can accept and manage it so that you and your team can reduce its consequences. Accepting VUCA makes you and your team less susceptible, and it equips everyone to deal with uncontrollable, unpredictable forces. VUCA can be viewed as a challenge to enhance one's leadership and management skills, or it can be viewed as a chance to make one's team more effective by focusing on the correct areas, he said.