Best Public Relations Courses for Beginners: UG, Diploma, Certificate, Online PR Courses; Colleges, Career
Public Relations is the art of establishing and maintaining relationships with the target audience to build brand image and value in the eyes of the public. Students interested in pursuing public relations as a full-time job can check this page for some of the best PR courses for Beginners in India.
Public Relations Courses for Beginners
Best PR Courses in India: PR or Public Relations as a career has become more demanding in today’s communication-driven dynamic world, where managing and handling the brand image and public trust are more important than ever. A professional with a degree or relevant qualification in PR can work across media houses, non-profit organizations, companies, and government sectors. A PR professional’s job role includes handling media relations, organizing events, managing social media, promoting goodwill, and crafting press releases for the brand.
Beginners who are planning to enter the Public Relations field have to first understand the fundamentals of it. For this, students can pursue numerous UG, Diploma, and/or Certificate Courses in the specialization of their choice.
Read the article to get a list of the Best Public Relations Courses in India for Beginners. Also, know which colleges are offering these courses.
- What is Public Relations?
- Best Public Relations Courses for Beginners
- Colleges for Public Relations Courses
- Job Options After Public Relations Course
What is Public Relations?
As we have studied in Business Studies, Public Relations is a part of the Marketing Mix. It includes promoting a brand's products and services, and creating and maintaining relationships with the target audience. As it is said, "Consumer is the King", companies are required to ensure that their customer are happy with their product and services. If not, the PR team for a company performs different activities to establish a positive brand image in the eyes of the public.
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Best Public Relations Courses for Beginners
In India, the popularity of Public Relations as a profession has increased significantly. Now, many students want to build a career in Public Relations, for which they are required to obtain a relevant degree or certificate. Everybody has to start from scratch when pursuing a career. For PR jobs, as a beginner, a candidate can take a valid Public Relations course at the undergraduate, diploma, and certificate levels. The PG & Doctoral levels are for advanced studies. A relevant degree can help the student land a job in different PR specializations such as digital marketing, public affairs, advertising, print media, sales & marketing, event management, and mass communication & media.
Read the space below to know the Best PR courses in India at the beginner's level.
Public Relations UG Courses
After completing their 12th class, students can pursue a variety of undergraduate courses to build a career in public relations. Check out the table below to get a list of different UG public relations courses in India.
| Public Relations UG Courses | |
|---|---|
| BJMC | BMM |
| BA (Hons) in Advertising and Public Relations | BA Public Relations |
| BA in Journalism and Mass Communication | BBA in Advertising Management and Public Relations |
| BMS in Event Management and PR | B.A. in Journalism and Mass Communication (Digital) Social Media and Search Engine Optimisation |
| Diploma in Event Management and PR | BBA in Events, Public Relations and Corporate Communications (Media Management, Marketing Campaign |
| BBA in Event Management and Public Relations | BBA in Events, Public Relations and Corporate Communications (Social Media, Marketing and Analytics) |
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Public Relations Diploma Courses
If a student is already pursuing an undergraduate course or has completed their UG degree, they can pursue UG diploma courses in PR. The duration of diploma courses is usually one year. Each diploma course has its own university-wise eligibility criteria. The table below includes a list of PR diploma courses in India.
| PR Diploma Courses | |
|---|---|
| Diploma in Event Management and PR (DEM) | Diploma in Public Relations, Media and Event Management |
| Diploma in Public Relation and Event | Diploma in Public Relation, Advertising and Marketing |
| UG Diploma in Event Management and Public Relations | Diploma in Corporate Communications and Advance PR |
| Diploma in Event Management and Public Relation | Diploma in Advertising and Public Relations |
Public Relations Certificate Courses
After completing Class 12th, pursuing UG courses is not the only option. Students can also take certificate courses in public relations to land a job in PR. Check out the table below to know about different PR certificate courses in India along with their course duration.
| PR Certificate Course | Course Duration |
|---|---|
| Certificate Program in Advertising and Public Relations | 1-6 months |
| Advance Certificate in Public Relations | 6 months |
| Certificate in Event management and Public Relations | 3-6 months |
| Certificate in Public Relations | 1 month |
| Online Advanced Certificate Program in Advertising Management and Public Relations | 11 months |
| Online Advance Certificate in Public Relations and Communication | 3 months |
| Certificate In Advertising and Public Relations (CAP) | 6 months |
| Certificate in Advertising, Public Relations and Event Management | 6 months |
| Advanced Certificate in Public Relationship Management | 6 months |
| Professional Certification in Event Management and Public Relation | 3 months |
| Professional Certificate of Excellence in Event Management and Public Relation | 6 months |
Public Relations Online Courses
Apart from UG, Diploma, & Certificate Courses offered by different universities and institutions, many online platforms offer PR online courses by collaborating with the universities. The table below includes some of the most popular Online Courses for Public Relations in India.
| PR Online Courses | Platform |
|---|---|
| The Ultimate Public Relations Masterclass | Udemy |
| Introduction to Public Relations | Alison Courses |
| Introduction to Modern Public Relations | UpGrad |
| Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more | Coursera |
| Public Relations (PR) | Acadium |
| Public Library Marketing and Public Relations | Edx |
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Colleges for Public Relations Courses
Studying at a good college is important to obtain knowledge in any field or career. The same is the case for public relations. Students dreaming of a career as a PR professional must ensure they gain admission to a Public Relations College that offers the PR course specialization of their choice with the best faculty and other amenities. Below are some of the popular government and private PR colleges in India that can help students get a degree in PR.
Top Government Colleges Offering Public Relations Courses
Below are some of the top government colleges in India offering PR courses in different specializations and levels.
Top Private Colleges Offering Public Relations Courses
Check out the table below to know about the top private colleges in India offering Public Relations courses at different levels:
Job Options After Public Relations Course
Getting a degree in Public Relations can help a student secure a job in different profiles. Below are some of the most common PR Job Profiles people look for, after completing their studies.
| Job Options After PR Course |
||
|---|---|---|
| Entry-Level Job Profile | Mid-Level Job Profile | Senior-Level Job Profile |
| Public Relations Associates | Public Relations Managers | Corporate Communications Managers |
| Public Relations Assistants | Media Planners | Chief Communications Officers |
| Public Relations Coordinators | Fundraising Coordinators | Development Directors |
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