Public Relations Career Guide: Roles, Salary 2025 & Future Scope
Akansha BishtSenior Executive
The past few years has seen the rise of the Public Relations profession in India and internationally. Public Relations is a part of the Marketing Mix. It covers all the activities required to promote a brand's services and products and create and maintain relationships with the consumer.
Public Relations students can opt for different employment fields like Digital Marketing, Event Management, Public Affairs, Advertising, Mass Communication & Media, BFSI, and so on.
Some popular PR jobs that students generally go for include Marketing specialist, Digital marketer, Copywriter, Sales consultant, Publicist, Fundraising coordinator, etc. The average salary of a PR Manager is INR 7.2 LPA in India. Public Relations is required for businesses and brands that are establishing a position in their respective markets, hence, it is not limited to Digital or Social Media Marketing.
Interested students can continue reading the article for more details on the Public Relations career scope.
Links relevant to the Public Relations Jobs:
Career Guidance for Public Relations Officer
Mass Communication vs Personal Communication
Public Relations Career Scope: Top Job Profiles
Professions in the PR field consist of diverse employment options, ultimately targeted to achieve client and company goals. Public Relations work for various fields like Banking, Finance & Insurance, Mass Communication & Media, Digital Marketing, Hospitality & Travel and so on.
For students' reference, the tables below are segregated into the entry, mid, and senior-level job profiles generally offered in the PR industry.
Entry-Level Public Relations Jobs
Here are some entry-level popular Public Relations jobs and salary options for new graduates and freshers in India:
| Public Relations Job Profiles | Public Relations Job Description | Public Relations Salary |
|---|---|---|
| Public Relations Associates | They support their Senior PR professional in creating and implementing public relations strategies to build and maintain a positive public image for their company or brand. | INR 3.9 LPA |
| Public Relations Assistants | They work with PR teams to manage media lists, calendars, and PR materials for event organization and media content creation. | INR 2.4 LPA |
| Public Relations Coordinators | They assist senior PR professionals in managing and executing PR activities to promote their brand and maintain its image. | INR 3.5 LPA |
Note - The salary info is taken from Ambitionbox.com.
Links useful for the Public Relations Salary:
Career Guidance for Public Relations Officer
Difference Between Mass Media And Mass Communication
Scope of Mass Communication in India
Mid-Level Public Relations Jobs
Here are some mid-level popular Public Relations jobs and salary options for professionals who have certain work experience in the industry:
| Public Relations Job Profiles | Public Relations Job Description | Public Relations Salary |
|---|---|---|
| Public Relations Managers | They assist their respective teams in shaping and managing the positive public image of their company or brand. | INR 6.2 LPA |
| Media Planners | The plan and implement advertising strategies to reach its targeted audience and achieve marketing objectives within a given budget. | INR 5.5 LPA |
| Fundraising Coordinators | They are responsible for planning and executing fundraising strategies, managing fundraising events, and building donor relationships with the company. | INR 6.8 LPA |
Note - The salary info is taken from Ambitionbox.com.
Senior-Level Public Relations Jobs
Here are some senior-level popular Public Relations jobs and salary options for professionals who have gained relevant, good years of experience, say 5-10 years in the industry:
| Public Relations Job Profiles | Public Relations Job Description | Public Relations Salary |
|---|---|---|
| Corporate Communications Managers | Their role is to assist their seniors in creating and implementing corporate communication plans, overseeing internal and external communications, and maintaining the company's image. | INR 12.2 LPA |
| Chief Communications Officers | Their role is to create and implement corporate communication plans, oversee internal and external communications, and maintain the organization's reputation at the highest level. | INR 27 LPA |
| Development Directors | They manage the fundraising activities of the organization, assisting in the development of fundraising strategies, overseeing fundraising events, etc. | INR 30 LPA |
Note - The salary info is taken from Ambitionbox.com.
Recommended links for the Public Relations Scope:
Career and Job Opportunities after a Master's in Journalism and Mass Com
Popular Mass Communication Job Profiles
Public Relations Career Scope: Industry-wise Top Recruiters
The job of a PR professional is to promote and maintain a brand or company's public image, irrespective of the industry. Public Relations can seek employment opportunities in various fields, however, the job positions may vary depending on their employer, experience, job location, etc. For candidates' reference, here are some top PR recruiters in India based on their field:
| Mass Communication & Media | ||
|---|---|---|
| India Today Group | Republic Bharat Group | Asian News International (ANI) |
| Thomson Reuters | ||
| Hospitality & Travel | ||
| MakeMyTrip | EaseMyTrip | The Oberoi Group |
| OYO Rooms | Expedia Group | Yatra.com |
| Banking, Finance & Insurance | ||
| Bajaj Finance | Muthoot Finance | L&T Finance |
| Aditya Birla Finance Limited | Tata Capital Limited | HDFC Bank |
| Digital Marketing & Advertising | ||
| iProspect | WebChutney | WAT Consult |
| Growth Hackers Digital | Social Panga | FoxyMoron |
Note - The info is taken from external sites and may vary.
Public Relations Career Relevant Links:
PR Vs Advertising Vs Corporate Communication
Scope of Event Management Courses in India
Best Public Relations Colleges for Placements in India
College placements are a great way for students to start their careers with top companies and a good salary package. College placements provide a career direction to students, with a chance to gain experience in the real world. Here are some top Public Relations colleges in India offering great placement opportunities to students:
| Best Public Relations Colleges | Average Package Offered |
|---|---|
| GICEDEDU Placements | INR 5.65 - 18 LPA |
| Xavier School of Communications Placements | INR 17.1 LPA |
| CMS Jain University, Bangalore Placements | INR 8.16 LPA |
| Amity University Mumbai Placements | INR 7.2 LPA |
| Amity University, Greater Noida Placements | INR 6 LPA |
| Prestige College Indore Placements | INR 5.75 LPA |
| Devi Ahilya Vishwavidyalaya Placements | INR 5 LPA |
| School of Media Studies, Presidency University Placements | INR 4.98 LPA |
| Loyola College Placements | INR 4.6 LPA |
| UPES School of Business Placements | INR 4.5 LPA |
Note - The info is taken from the official/counselling body of the institute/exam.
Suggested links for the Public Relations Scope:
Top 5 Colleges Offering PR Courses in India 2025
Top 5 Colleges Offering Advertising Courses in India
Top Companies that Hire Mass Communication Graduates
Public Relations Career FAQs
Q. Are Public Relations and Advertising the same field?
A. Both are same yet different in meaning. Advertising is mainly paid. Campaigns are run for promotion. While PR is building an image. It is having a good reputation among people. All free of cost.
Q. What is the scope of Public Relations?
A. Public relations is a dynamic field. Requirement for professionals is all over. You can enter fields like digital marketing and advertising. Based on interests, you can find job in any related field easily.
Q. Which is the easiest job position to get in the PR field?
A. Some entry-level jobs that you can explore after completing a bachelor's degree or diploma in PR include PR Specialist, Public Relations Trainee, PR Executive, Fundraising Coordinator, etc. You can also join a company as an Intern to gain relevant experience and get a good-paying full-time job later.
Q. Is PR a stressful job?
A. It depends. Sometimes you can be stressed. Many challenges are faced daily. Managing events is not an easy task. Campaigns and ads are constantly monitored. Everything needs to be managed perfectly. No delays are allowed.
Q. Is the PR field well paid?
A. Similar to other Communication fields, the Public Relations field also requires professionals to get relevant experience and expertise to get high packages and job positions. But opting for entry level jobs like PR Executive, PR Associate, PR Trainee, etc., can also get you a decent salary package of around INR 3 - 4 LPA in India. Though these salary packages may vary depending on the employer, your relevant experience, expertise, job location, etc.
Q. Which is the highest-paying job profile in the PR field?
A. Some of the high-paying job profiles in the Public Relations field include:
| PR Job Profiles | Average Salary |
|---|---|
| Corporate Communications Managers | INR 12.2 LPA |
| Chief Communications Officers | INR 27 LPA |
| Development Directors | INR 30 LPA |
| Media Director | INR 20.7 LPA |
Note - The info is taken from external sites and may vary.
Q. What are the core employment areas of Public Relations?
A. The core sectors and industries that provide PR jobs include:
- PR and Advertising Agencies: They hire PR professionals to outsource their services to other companies.
- MNCs: Top MNCs like IBM, Google, Amazon, Microsoft, etc., hire PR professionals for their PR and Advertising departments.
- Government Agencies: They hire PR professionals for social media campaigns, posts, etc.
- NGOs: They hire PR professionals to raise funds and awareness for a cause.
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- Post Graduate Diploma in Advertising and Public RelationsIndian Institute of Mass Communication, New Delhi
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- M.Sc. in Media ScienceiLEAD Kolkata
- M.A. in Advertising and Public RelationsSchool of Broadcasting and Communication
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- B.A. in Journalism and Mass Communication (Digital) (Social Media and Search Engine Optimization)School of Liberal Studies and Media, UPES
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Anything you would want to ask experts?Answered 5 days ago
Singapore PR lets you live and work there freely. You do not need to carry or worry about constant visa renewals. You can switch jobs easily and buy affordable public homes. Also, you get low cost healthcare.
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Answered 5 days ago
Check out list of documents, you need at the time of PR application:
- Most Recent passport size photograph
- Valid Passport
- Birth Certificate
- Marriage Certificate (If the marriage is not registered in Singapore)
- Educational marksheet
- Professional License
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Contributor-Level 7
Answered 5 days ago
Secure a job in Singapore on an Employment Pass or S Pass. After working there for at least six months, you can apply for PR in Singapore online. Approval totally depends on your salary, education, and age.
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