Career Scope in Electronic Media: Job Options, Job Description, Average Salary, Top Recruiters & Colleges

Career Scope in Electronic Media: Job Options, Job Description, Average Salary, Top Recruiters & Colleges

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Nupur
Nupur Jain
Senior Executive - Editorial
Updated on Sep 19, 2025 10:45 IST

Have you ever thought about who creates the viral videos you watch on YouTube or Instagram? This is the work of people in the world of electronic media. Read this article to know what electronic media is and how to build a career in electronic media.

Career Opportunities in Electronic Media

Career Opportunities in Electronic Media

Career Scope in Electronic Media: In today’s evolving digital world, electronic media is the world where creativity meets technology to entertain, inform, and influence people. There are a number of career opportunities in electronic media, whether it be on TV, radio, social media platforms, or other streaming platforms.

Electronic Media shapes how we consume information, connect with the world, and form opinions. With a massive development in technology, the demand for skilled professionals who can create, manage, and deliver impactful content across different platforms has also increased. Read this page to know how to build a successful career in electronic media.

Table of content
  • What is Electronics Media?
  • Career Scope in Electronic Media
  • Colleges Offering Electronic Media Job Courses in India
  • Career Scope in Electronic Media: Top Recruiters

What is Electronics Media?

Electronic Media refers to any media form that uses electronic technology to create, transmit, store, or display content to a mass audience. We all know that print media relies on magazines and newspapers to deliver information and provide entertainment. However, electronic media relies on devices like radios, computers, televisions, and smartphones for the same. Electronic Media help shape public opinion, spread awareness, deliver breaking news, and offer entertainment to the audience.

Career Scope in Electronic Media

The digital revolution has changed the way people create and consume content. This has given rise to electronic media, making it one of the most dynamic and fast-paced industries. Nowadays, more people are looking for a career in electronic media.

Check out the space below to know about different career opportunities in electronic media, their basic job description, companies/media houses hiring, and average salaries.

1. Social Media Manager

In today’s digital world, a social media manager's job is to bring likes, shares, and trends for their client or employer. They drive visibility to a brand, product, or service by acting as a digital voice. People with a flair for creativity, analytics, and communication can pursue this career to help brands stay connected with their audience, stay culturally relevant, and manage online reputation.

Particulars

Details

Job Description

  • Design & execute social media strategies
  • Engage with online communities
  • Track performance analytics
  • Maintain brand’s tone and image
  • Increase engagement

Top Hiring Companies

  • NDTV
  • Republic World
  • Social Beat
  • Zee Digital
  • The Quint

Average Salary (per annum)

INR 5.6 Lacs

2. Content Writer (Digital Media)

Being a content writer is a crucial job. The words of a content writer inform and engage the audience through digital storytelling. People with strong writing skills and an interest in pop culture, media, or niche topics can pursue content writing for online branding, SEO, and user engagement of the brand.

Particulars

Details

Job Description

  • Research, plan, and write compelling content for blogs, video scripts, social media, websites, and newsletters.
  • SEO optimization
  • Audience relevance in content
  • Enhance shareability and readability

Top Hiring Companies

  • ScoopWhoop
  • BuzzFeed India
  • The Better India
  • The Logical Indian
  • Inshorts
  • Times Now

Average Salary (per annum)

INR 3.8 Lacs

Also Read: Salary of a Content Writer in India

3. Digital Marketing Associate

A digital marketing associate has to combine his/her creativity with analytics to drive the online growth of a brand and shape its online visibility and customer acquisition. This job role is ideal for people interested in consumer behavior, branding, and data-driven decision-making.

Particulars

Details

Job Description

  •  Assists in planning and running online campaigns (email marketing, PPC ads, content calendars, SEO tactics)
  • Support lead generation & brand positioning
  • Work on Multi-channel marketing efforts

Top Hiring Companies

  • Aaj Tak Digital
  • Times Internet
  • Dentsu Creative
  • GroupM
  • Webchutney
  • Mirum India

Average Salary (per annum)

INR 3.9 Lacs

Also Read: Electronic Media Colleges in Delhi

4. Journalist (TV/Digital/Print)

Journalists are the backbone of media reporting. They help the public separate fact from fiction by bringing in the truth. Those who are observant, curious, and passionate about current global events can pursue a career as a journalist through electronic media.

Particulars

Details

Job Description

  • Cover live events, conduct interviews, verify facts
  • Produce news stories for websites, TV channels, digital platforms
  • Work as a reporter, news anchor, or correspondent

Top Hiring Companies

  • News18
  • Hindustan Times
  • India Today Group
  • The Wire
  • BBC India

Average Salary (per annum)

INR 4.2 Lacs

Also Read:

List of Journalism Awards in India

Salary of Journalists in India

Famous Journalists in India

5. Advertising Executive

Advertising Executives are creative thinkers with a business understanding who connect brands to their audiences with impact. Candidates who are interested in marketing and visual communication can pursue electronic media to attain a job as an advertising executive.

Particulars

Details

Job Description

  • Oversee advertising projects, including idea pitching and launching of the project
  • Coordinating with clients, designers, & copywriters
  • Develop strategic campaigns aligning with brand goals & consumer trends
  • Keep informed about current trends across TV, print, & digital media

Top Hiring Companies

  • Star India
  • Zee Media
  • Rediffusion
  • McCann Worldgroup
  • DDB Mudra

Average Salary (per annum)

INR 3.7 Lacs

6. Video Editor

A skilled video editor is behind every viral and trending reel, news clip, or documentary. People passionate about storytelling through visuals, with a keen eye for detail and timing, can pursue a career as a Video Editor.

Particulars

Details

Job Description

  • Assemble recorded raw footage into a finished product
  • Complete the task by matching the director’s or brand’s vision in mind
  • Add music, effects, transitions, and graphics to the video
  • Ensure visual continuity, clarity, and pacing
  • Coordinate with journalists, YouTubers, Digital Team, or News Anchors

Top Hiring Companies

  • NDTV
  • TV Today Network
  • News18
  • ScoopWhoop
  • Quint
  • Pocket Aces

Average Salary (per annum)

INR 3.5 – 5 Lacs

7. News Anchor/TV Presenter

News Anchors are the face of television journalism and live reporting. They have a confident voice and a strong screen presence, and influence public opinion. The skills required to be a successful news anchor include excellent communication skills, a command over language, and a strong understanding of current affairs.

Particulars

Details

Job Description

  • Research headlines and script segments
  • Present news on digital channels or television
  • Conduct live interviews and moderate debates
  • May specialize in sports, general news, entertainment, or politics

Top Hiring Companies

  • ABP News
  • Times Now
  • Republic TV
  • Aaj Tak
  • Zee News
  • CNN-News18

Average Salary (per annum)

INR 4.5 – 7 Lacs

Also Read:

List of AI News Anchors

8. Broadcast Technician

Broadcast Technicians work behind the scenes of seamless live broadcasts and crisp audio-video feeds. This job profile is best for individuals who enjoy electronics, technology, and real-time problem-solving. Having expertise in this field is essential to maintain uninterrupted broadcasting operations.

Particulars

Details

Job Description

  • Set up, operate, and maintain equipment for radio, TV, or digital broadcasting
  • Managing signal strength
  • Troubleshooting technical issues
  • Monitoring sound quality
  • Assisting with live feeds or remote transmissions

Top Hiring Companies

  • Doordarshan
  • All India Radio
  • NDTV
  • Zee Media
  • Sun TV Network
  • Times Network

Average Salary (per annum)

INR 3.5-6 Lacs

Also Read: What is Broadcast Journalism?

9. Radio Jockey (RJ)

If you have a voice that captivates the listener and a personality that entertains the audience, Radio Jockeying is the best career option for you. A Radio Jockey is the heartbeat of a radio station who keeps the listeners engaged with his/her witty talks, interviews & live shows, entertains them with music, and keeps them informed of the global events.

Particulars

Details

Job Description

  • Host on-air shows
  • Interact with callers, discuss trending topics, play music, & conduct interviews or games
  • Script, plan, & deliver content appealing the target audience
  • Maintain a fun and informative vibe during the show

Top Hiring Companies

  • Radio Mirchi
  • Red FM
  • Big FM
  • Radio City
  • All India Radio (AIR)
  • Fever FM

Average Salary (per annum)

INR 3-6 Lacs

Also Read:

How to become a Radio Jockey?

Radio Jockey v/s Podcaster

10. Media Research Analyst

Media Research Analysts decode audience behavior and content performance through numbers, viewer insights, and trends. Building a career in this field is for people who enjoy working with data, analytics, and research. A good media research analyst helps media houses in shaping content strategy and making advertising decisions.

Particulars

Details

Job Description

  • Collect and interpret data on TV ratings, audience demographics, content trends, & digital engagement
  • Guide programming, ad placements
  • Help make marketing decisions
  • Maximize media effectiveness

Top Hiring Companies

  • Nielsen
  • BARC India
  • TAM Media Research
  • Times Group
  • Network18
  • Dentsu Media

Average Salary (per annum)

INR 4-7 Lacs

Disclaimer - The salary numbers mentioned in the above tables are estimates gathered by salary aggregators. The actual numbers can vary. This is just to give an idea to candidates about the salary.

Career Scope in Electronic Media

Career Scope in Electronic Media

Other Job Options in Electronic Media:

  • Cameraman
  • Film Director
  • Makeup Artist
  • Floor Manager
  • Script Writer
  • Music Composer
  • Visual Mixer
  • Production Manager
  • Cinema Projectionist
  • Media Marketing Executive
  • Audiovisual Production Specialist

Colleges Offering Electronic Media Job Courses in India

Below are some of the top colleges/universities in India that offer different undergraduate, postgraduate, certificate, and diploma courses in electronic media.

Colleges Offering Electronic Media Courses

Indian Institute of Mass Communication (IIMC)

Satyajit Ray Film & Television Institute

Asian College of Journalism

Jyoti Chitraban Film & Television Institute

Symbiosis Institute of Mass Communication

Xavier’s Institute of Communications

International Institute of Mass Media

Deviprasad Goenka Management College of Media Studies

Film and Television Institute of India (FTII)

MIT International School of Broadcasting and Journalism

Asian Academy of Film & Television

iLEAD Kolkata

Dr. D.Y. Patil Arts, Commerce and Science College

YWCA Women’s Training Institute

Career Scope in Electronic Media: Top Recruiters

Check out the table to know the top recruiters, including media houses, etc., that offer job opportunities in electronic media.

Top Recruiters for Electronic Media

India Today Group

The Wire

Doordarshan

Dentsu India

Network 18

McCann Erickson India

NDTV Convergence

Business Standard

Jagran New Media

Times Network

Red FM/ Big FM/ Radio Mirchi

Zee Media Corporation Ltd.

ABP News Network

Hindustan Times

ScoopWhoop

All India Radio (AIR)

BuzzFeed India

BARC India

Read More:

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About the Author
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Nupur Jain
Senior Executive - Editorial
Nupur is an experienced content writer with a specialized focus on Commerce students. Over the past three years, she has crafted engaging and insightful materials to help learners excel in their studies. Outside of Read Full Bio
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