Salary of a Content Writer in India 2025: Per Annum Average Salary for Writers
Content Writing in India has transformed from a side job into a full-fledged career for people. Read this article to know how much you can earn by becoming a content writer in India. Know the skills required to be a successful content writer.
Salary of a Content Writer
Content Writer Salary in India 2025: Ever wondered who’s behind the blogs or article series you binge, or the product descriptions that make you hit the “Add to cart” button? Well, that’s the work of a content writer. Earlier, in India, content writing was often considered a menial job or a stepping stone for English graduates. The salaries of the content writers were modest, freelance jobs were scarce, and one could not think of a long-term career in this field. However, today’s world has completely changed.
With the advancement in digital marketing, startups, e-commerce, and remote work (especially after COVID-19), content writing has become more of a mainstream career path for people. The demand for content writers has increased, making it a challenging job field.
Also, with the increase in SEO, social media marketing, and AI content tools, the role of a content writer has expanded to a great extent. Now, a big question that comes to mind is how much a content writer actually earns in India? What skills are required to become a content writer? How is the salary of a content writer decided? Read this article to find the answers to these questions.
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- What is the Salary of a Content Writer in India?
- Salary of a Content Writer Based on Skills
- Salary of a Content Writer Based on Job Role/ Designation
- Salary of a Content Writer Based on Experience
- Salary of a Content Writer Based on the Company
- Salary of a Content Writer Based on City
- Skills of a Good Content Writer
What is the Salary of a Content Writer in India?
The salary of a content writer in India depends on several factors, including location, experience, type of content, and skills. Apart from these factors, the education or qualification of a candidate plays a major role in deciding their salary. In general, students who have studied in top and reputed colleges have a higher chance of getting a good package.
Besides, each organization has a different salary break-up, which can result in different CTC or salary. In India, a fresher content writer earns between INR 3 Lacs and INR 4 Lacs per year. On the other hand, an experienced writer earns between INR 6 Lacs and INR 10 Lacs. Additionally, the well-known writers such as Chetan Bhagat and Amit Varma earn more than the usual average salary.
Check out the space below to know the average salary of content writers in India based on skills, job role, experience, company, and city.
A freelencer usually charges INR 0.50 to INR 5 per word or INR 5,000 to INR 50,000 per month for their work. The exact salary of a freelancer variers on their job role, client base, skills, and other factors.
Some of the highest-paying content writing jobs includes Technical Writing, SEO Content Writing, and Copywriting. It is because these content writing requires an employee to have specific skills and often cater to businesses with higher budgets.
Also Read: Content Writing Courses & Certifications
Salary of a Content Writer Based on Skills
The average salaries of different types of content writers based on their specialization in different fields are provided in the table below.
| Skills |
Annual Salary (INR) |
|---|---|
| Creative Writer |
INR 2 – 6 Lacs |
| Social Media Content Writer |
INR 3 – 6.3 Lacs |
| SEO Content Writer |
INR 3.6 -5.4 Lacs |
| Blog/ Article Writer |
INR 2.5 – 5 Lacs (>INR 6 Lacs for specialist domain writers) |
| Editing/ Proofreading |
INR 2 – 5 Lacs |
| Technical Content Writer |
INR 4.95 Lacs |
Salary of a Content Writer Based on Job Role/ Designation
The salary of a content writer based on their designation and position at the company differs. Refer to this table for the average content writer salary as per designation.
| Designation |
Annual Salary (INR) |
|---|---|
| Freelance Content Writer |
INR 2.5 Lacs |
| Content Writer/ Web Writer |
INR 1.2 – 5 Lacs |
| Senior Content Writer |
INR 5 - 7 Lacs |
| Lead Content Writer/ Content Manager |
INR 6 – 9 Lacs |
| Freelance Content Strategist |
INR 2.5 – 9.5 Lacs |
| Content Head/ Content Strategist |
INR 6 – 12 Lacs |
| Content Developer |
INR 6.15 - 10 Lacs |
Salary of a Content Writer Based on Experience
Fresher content writers usually start with a low salary. By the time their salary increases based on the job role and experience level. Refer to this table for the average content writer salary based on experience.
| Experience |
Average Salary (INR) |
|---|---|
| Fresher (0 – 1 yr) |
INR 1 – 3 Lacs |
| 1 – 3 yrs |
INR 3 – 5 Lacs |
| 3 – 6 yrs |
INR 5 – 7 Lacs |
| 5+ years |
INR 7 – 12 Lacs |
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Check Out: Job Description of a Content Writer
Salary of a Content Writer Based on the Company
Different companies have different salary bands for content writers based on the level of skills and job position required for running the business. Check out this table for the average salary of content writers at some of the top companies.
| Company Name |
Average Salary (INR) |
|---|---|
| Flipkart |
INR 5.6 – 5.7 Lacs |
| MakeMyTrip |
INR 5.6 – 6.5 Lacs |
| Cognizant |
INR 5.1 – 7.3 Lacs |
| Zoho |
INR 2.9 – 6.6 Lacs |
| Microsoft |
INR 4 – 8 Lacs |
Salary of a Content Writer Based on City
The salary of a content writer in a city depends on its population size, metro or non metro city, demand for the job role, etc. The table below includes the average salary of some of the top cities in India.
| City Name |
Average Salary (INR) |
|---|---|
| Bengaluru |
INR 1.8 – 8 Lacs |
| Mumabi |
INR 1.2 – 15 Lacs |
| Delhi/NCR |
INR 1.8 – 15 Lacs |
| Chennai |
INR 2.2 – 6 Lacs |
| Hyderabad |
INR 1.8 – 7 Lacs |
| Pune |
INR 0.1 – 12.1 Lacs |
Disclaimer: The numbers mentioned in the above tables are estimates gathered by salary aggregators. The actual numbers can vary. These figures just give an idea of the salary of content writers.
The IIMC Entrance Exam is conducted only once in a year. The Indian Institute of Mass Communication (IIMC) conducts the IIMC Entrance Exam for admission in PG Diploma courses in Odia, Marathi, Malayalam and Urdu Journalism. Candidates planning to pursue PG Diploma in Radio and TV Journalism (Bilingual- English & Hindi), PG Diploma in Hindi Journalism, PG Diploma in Advertising and Public Relations (Bilingual- English & Hindi), PG Diploma in English Journalism and PG Diploma in Digital Media are required to appear in CUET PG, which is also conducted once in a year.
There will be two separate Entrance Exams in two separate sittings on the same day. One entrance examination will be for 4 courses i.e., PG Diploma in Hindi Journalism, PG Diploma in English Journalism, PG Diploma in Public Relations & Advertising and PG Diploma in Radio & Television. While the another exam will be for Regional Language Journalism courses (Odia, Marathi, Malayalam and Urdu). Each Test will be of 120 minutes.
The total marks of IIMC entrance exam is:
| Course | Marks |
|---|---|
| PG Diplomas in Hindi Journalism, English Journalism, Radio & TV Journalism, Digital Media, Advertising & Public Relations | 300 marks |
| Regional Language PG Diploma Journalism courses (Odia, Marathi, Malayalam and Urdu) | 100 marks |
Skills of a Good Content Writer
To be a good content writer, one must possess the following skills:
| Skills of a Content Writer | ||
|---|---|---|
| Strong Writing Skills | Editing and Proofreading | Content Marketing Knowledge |
| Research Ability | Adaptability | Communication Skills |
| SEO Knowledge | Time Management | Originality & Plagiarism Awareness |
| Creativity | Basic Digital Tools Knowledge | Understanding of the Target Audience |
The average salary of a content writer in beginning is INR 3 Lacs to INR 4 Lacs per year. However, content writers with more than 5 years of experience earns over INR 10 Lacs.