Scope of MBA in Digital Marketing in 2025: Career, Jobs & Salary

Scope of MBA in Digital Marketing in 2025: Career, Jobs & Salary

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Saumya
Saumya Jain
Assistant Manager- Content
Updated on Sep 19, 2025 17:28 IST

Check the article below to know the scope of MBA in Digital marketing in 2025. Know the career opportunities, top colleges, recruiters, salary, etc. after MBA in Digital Marketing.

Scope of MBA in Digital Marketing in 2025 is wide. The digital economy is on the rise and growing increasingly. Hence, the demand for highly skilled professionals in diverse roles is also increasing. A career after an MBA offers diverse and lucrative opportunities in the digital marketing sphere. Today, websites, social media, emails and search engines are the most powerful tools to sell services, products and make customers.

MBA in Digital Marketing is the best way to learn modern marketing and make a mark in the business management industry. MBA in Digital Marketing is a good career choice for both freshers and experienced professionals. The MBA in Digital Marketing salary ranges between INR 3 lakh to INR 5 lakh for freshers and potentially exceeds INR 15 LPA to INR 20 LPA for experienced professionals.  Read the article below to know more about the scope of MBA in Digital Marketing in India in 2025.

Table of content
  • Why Study MBA in Digital Marketing in India?
  • Scope of MBA in Digital Marketing in 2025: Job Profiles
  • Top Recruiters for MBA in Digital Marketing Graduates in India
  • Top Colleges Offering MBA in Digital Marketing in India

Why Study MBA in Digital Marketing in India?

The demand for skilled digital marketing professionals, such as Digital Marketing Manager, Brand Manager, SEO Analyst, Social Media Manager, Content Marketing Manager, etc., is very high across industries. The MBA in Digital Marketing programme equips students with specialized skills such as data analytics, search engine optimization (SEO), combined with leadership and entrepreneurial skills required in the digital economy.

Pursuing an MBA in Digital Marketing gives students a competitive edge and equips the students with the necessary skills to thrive in the ever-evolving industry. As mentioned before, the digital marketing industry is booming and so is the demand for digital marketing professionals. Graduates pursuing an MBA in Digital Marketing have the option of pursuing varied roles with handsome packages. An MBA helps candidates stay updated with industry trends and technologies.

Pursuing an MBA Digital Marketing course also opens doors to valuable networking opportunities; thus, students have the option of building a robust professional network. An MBA in digital marketing prepares students for the global landscape by teaching them tailored strategies for different markets and trends.

Also Read: MBA in Digital Marketing Syllabus

Scope of MBA in Digital Marketing in 2025: Job Profiles

Digital marketing is the top marketing field of expertise. Students have the opportunity to build a career in top fields, including IT, e-Commerce, FMCG, BFSI, Manufacturing, Sales, etc. Take a look at the table below to know jobs after MBA in Digital Marketing:

Job Profile

Average Salary (in India)

Social Media Manager

INR 1.8 LPA to INR 10 LPA

Paid Media Manager

INR 5 LPA to INR 17 LPA

Campaign Manager

INR 3 LPA to INR 16.1 LPA

SEO Manager

INR 3 LPA to INR 18 LPA

Digital Marketing Manager

INR 3.3 LPA to INR 20 LPA

Client Servicing Manager

INR 4 LPA to INR 28.2 LPA

Content Marketing Manager

INR 5 LPA to INR 24 LPA

Business Development Manager

INR 2.8 LPA to INR 17.6 LPA

Market Research Analyst

INR 1.7 LPA to INR 9 LPA

Note: The average salary has been taken from Ambitionbox.com.

Top Recruiters for MBA in Digital Marketing Graduates in India

Some of the top recruiting companies for MBA in Digital Marketing are mentioned below:

MBA in Digital Marketing Top Recruiters 

Facebook 

Google 

Myntra 

Microsoft

Amazon

LinkedIn

BCG 

HDFC

J.P Morgan Chase & Co

IBM

SBI

L & T

Top Colleges Offering MBA in Digital Marketing in India

Following is the list of top MBA colleges offering Digital Marketing specialization in India:

Name of the College

Course fee

Highest Placement Package

Lovely Professional University 

INR 7.25 lakh

INR 12 LPA

Welingkar Mumbai

INR 9 lakh

INR 40 LPA

IIM Bodhgaya

INR 18.26 LPA to INR 19.52 LPA

INR 21 LPA

Graphic Era Deemed to be University

INR 7.5 LPA

INR 54.03 LPA

Thiagarajar School of Management

INR 6.2 lakh

INR 16.22 LPA

New Delhi Institute of Management 

INR 12 lakh

INR 12 LPA

Shoolini University 

INR 5.57 lakh

INR 42 LPA

Parul University 

INR 3.49 lakh

INR 46 LPA

Prestige Institute of Management and Research 

INR 5 lakh

-

Shanti Business School

INR 8.65 lakh

INR 16.12 LPA

Also Read: Career Scope after MBA in AI in 2025

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About the Author
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Saumya Jain
Assistant Manager- Content
Saumya brings over seven years of editorial experience, with more than five years of wielding pen (and keyboard) at Shiksha. A graduate in English Literature from Delhi University, she is a storyteller at heart. A t Read Full Bio
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