MBA in Digital Marketing Syllabus & Subjects 2025: Download Semester-wise PDF, Important Books
Pallavi Priyadarshini PandaContent Writer
MBA is one of the most popular courses worldwide. MBA in Digital Marketing is a PG course that is quite popular among youngsters who wish to start their career in the digital marketing field. As most organisations prefer to promote their brands and products/services through digital mediums, Digital Marketing has become an exciting discipline from a career point of view. The syllabus of MBA in Digital Marketing includes subjects that provide knowledge about affiliate marketing, SEO, email marketing, content creation, etc.
List of Subjects in MBA Digital Marketing
Typical Core Subjects for MBA Digital Marketing
Given below is the list of core subjects included in the syllabus of MBA Digital Marketing programme.
|
Subject Title |
Subject Details |
|---|---|
|
Managerial Accounting |
The basic concepts of accounting, standard costing, financial statements, cost accounting, etc. are covered in this subject. |
|
Organisational Behaviour |
Important theories, frameworks, terminologies, models, etc. in organisational behaviour are covered in this subject. |
|
Economic Analysis for Business Decisions |
The key concepts in microeconomics from a managerial point of view are explained through this subject. |
|
Business Research Methods |
The various concepts related to scientific business research are explained in this subject. |
|
Basics of Marketing |
The different concepts associated with functions, frameworks, and roles of marketing are discussed in this subject. |
|
Digital Business |
Frameworks of mobile, social, and e-commerce are explained in this subject. |
|
Marketing Management |
This subject covers vital terms of marketing management, offerings, the role of communication elements, etc. |
|
Financial Management |
The main concepts of financial management, such as capital structure, working capital, financial statement analysis, etc. are covered in this subject. |
|
Human Resource Management |
Human Resource functions such as talent acquisition, employee retention, etc. are explained in this subject. |
|
Strategic Management |
An understanding of the strategy creation process, benefits of strategy management, and related concepts are covered in this subject. |
|
Decision Science |
A scientific approach to decision-making is taught to the students through this subject. |
|
Indian Ethos & Business Ethics |
This subject explains the ethos of business and management in India and business ethics. |
Elective subjects in MBA Digital Marketing
Given below is the list of elective subjects included in the syllabus of MBA in Digital Marketing programme:
|
Subject Title |
Subject Details |
|---|---|
|
Management Fundamentals |
The various approaches and competencies of management are enlisted in this subject. |
|
Indian Economy |
This subject deals with the economic issues prevalent in India and the present situation of the Indian economy. |
|
Entrepreneurship Development |
The attributes of entrepreneurs and the factors that affect entrepreneurial growth are discussed in this subject. |
|
Essentials of Psychology for managers |
The definition of psychology and its role in managers' behaviour and decision-making ability are discussed in this subject. |
|
Legal Aspects of Business |
This subject deals with the rules and laws that govern any business. |
|
Qualitative Research Methods |
This subject focuses on the qualitative research methods that can redefine business management. |
|
Business, government, and society |
The inter-relationship between government, business, and society are explained in this subject. |
|
Business process re-engineering |
This subject focuses on re-engineering concepts that are used to redefine business processes. |
|
International Business Economics |
The economical factors that influence international business are discussed in this subject. |
Detailed Syllabus for MBA Digital Marketing
The syllabus for the MBA in Digital Marketing can differ for different colleges. Though the core concepts and teaching methods are quite same, there might be variations in the curriculum design and execution. A detailed overview of the course syllabus is given in the below table -
|
Semester |
Subject Title |
Subject Details |
|---|---|---|
|
Semester-1 |
Managerial Accounting |
The different forms of business organisation, the significance of accounting in business, and the associated theories and concepts are covered in this subject. |
|
Semester-I |
Organisational Behaviour |
The implications of organisational behaviour from the point of view of managers, leaders, employees, and other stakeholders are explained in this subject. |
|
Semester-I |
Economic Analysis for Business Decisions |
The importance of business decision making and various aspects of microeconomics are discussed in this subject. |
|
Semester-I |
Business Research Methods |
The business research methods from scientific and data-driven perspectives are covered in this subject. |
|
Semester-I |
Basics of Marketing |
The basics of marketing in today’s context are explained in this subject. |
|
Semester-I |
Digital Business |
This subject explains how to conduct a business digitally with the help of different online platforms. |
|
Semester-II |
Marketing Management |
This subject will discuss 4 Ps of marketing and their concepts. |
|
Semester-II |
Human Resource Management |
Human Resource Management focuses on improving employee retention and performing other duties of the human resource team. |
|
Semester-III |
Operations and Supply Chain Management |
The impact of operations and supply chain management on various aspects of the business are discussed in this subject. |
|
Semester-III |
Strategic Management |
The components of the strategic management model are explained in detail in this subject. |
|
Semester-III |
Decision Science |
The science of decision-making is explained through this subject. |
|
Semester-IV |
Enterprise Performance Management |
Evaluating the performance of an enterprise with respect to various marketing and business perspectives, are discussed in detail in this subject. |
|
Semester-IV |
Indian Ethos & Business Ethics |
The work ethics, business ethics, etc. from the perspective of the Indian markets, are covered in this subject. |
|
Semester-II |
Search-Engine Marketing |
The definition, uses, and benefits of search-engine marketing are explained in this subject. |
|
Semester-II |
Mobile Marketing |
The concept and meaning of mobile marketing and its benefits are explained in this subject. |
|
Semester-II |
Email Marketing |
The concept of email marketing, its benefits, and its applications are covered in this subject. |
|
Semester-III |
Content Marketing |
The meaning of content marketing and its benefits are discussed in this subject. |
|
Semester-III |
Affiliate Marketing |
The meaning, benefits, and methods of affiliate marketing are discussed in this subject. |
|
Semester-IV |
Cases in Digital Marketing |
The case studies in digital marketing are covered in this subject. |
Books and Authors Related to MBA Digital Marketing
Students can refer to the following books to get a deeper understanding of the MBA in Digital Marketing concepts and applications:
|
Subject |
Book Title |
Author |
Description |
|---|---|---|---|
|
Management Accounting |
Management Accounting |
Khan and Jain |
The significance of accounting for a business from the managerial perspective is explained in this book. |
|
Organisational Behaviour |
Understanding OB |
Uday Prateek |
The various aspects of organisational behaviour are explained in this book. |
|
Economic Analysis for Business Decisions |
Managerial Economics |
Homas and Maurice |
The concepts like microeconomics, macroeconomics, etc., are covered in this book. |
|
Business Research Methods |
Research Methodology in Management |
Dr VP Michael |
The various business research methods from a social perspective are discussed in this book. |
|
Business Research Methods |
Approaches to Social Research |
Royce Singleton, Bruce C. Margaret Miller Straits |
The various approaches of business research from a social perspective are discussed in this book. |
|
Basics of Marketing |
Marketing Management |
Raj Saxena |
This book details case studies and test cases of marketing management. |
|
Basics of Marketing |
Marketing Management - Test and Cases |
Tapan K Panda |
The case studies and test cases of marketing management are given in this book. |
|
Digital Business |
E-Business & E-Commerce Management - Strategy, Implementation, & Practice |
Dave Chaffey |
This book narrates the ways of handling and managing digital businesses. |
|
Digital Business |
Electronic Commerce - A Managerial Perspective |
Efraim Turban, David King, Dennis Viehland, Jae Lee |
The meaning and operations of E-commerce from a managerial perspective are discussed in this book. |
|
Marketing Management |
Marketing Management |
Ramaswamy & Namakumari |
This book covers the underlying principles of marketing management. |
Entrance Exams for MBA Digital Marketing
Colleges and institutes offering MBA in Digital Marketing programme select students for the course on the basis of MBA entrance exam scores. There are several MBA entrance exams in India which candidates can take for admission to MBA in Digital Marketing course . Some of the popular MBA entrance exams are listed below:
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News & Updates
Student Forum
Anything you would want to ask experts?Answered 6 days ago
Hey,
Doing an MBA in Digital Marketing from Chandigarh University Online is a good option if you want,
- A recognised MBA degree that is valid for jobs and higher studies.
- Flexibility to study while working
- Knowledge of both management and digital marketing.
But it may not be the best if you want only p
Beginner-Level 5
Answered a week ago
AAFT's digital marketing course is focused on practical application and media, whereas colleges in Delhi tend to offer students an educational depth (in terms of academics) and industry connections.
AAFT offers digital marketing in conjunction with a creative media major. They provide students with
A
Contributor-Level 10
Answered 2 weeks ago
Hi.
Yes,
The B.Sc in Digital Marketing at AAFT includes a “Web Analytics and Tools” subject (Semester 4) — which means students learn about analytics and presumably use analytics software/tools.
The curriculum also covers Online / Display / Media‑Buying Marketing, Programmatic Ads, Lead‑Generation an
h
Scholar-Level 18
Answered 2 weeks ago
At AAFT, the Digital Marketing industry experts conduct regular workshops and classes as part of their curriculum and events. In keeping with the school's philosophy toward hands-on, practical exposure for the student, the guest speakers and visiting industry experts often facilitate live marketing
A
Contributor-Level 10
Answered 3 weeks ago
Yes, AAFT includes in its Digital Marketing Bachelor's degree program, certifications offered by the respective industry; namely; Certifications from Google (Analytics & Ads), Meta (Facebook Blueprint), and HubSpot (Inbound and Content Marketing). As a supplement to an academic course of study, cert
A
Contributor-Level 10
Answered 3 weeks ago
AAFT Noida's graduation programme in Digital Marketing offers a comprehensive curriculum of core modules designed to develop hands-on experience for students. Students will learn to utilize Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing to increase their
A
Contributor-Level 10
Answered 3 weeks ago
The Digital Marketing programme at AAFT allows graduates to have a variety of placement opportunities throughout various industries and sectors. The roles that you will typically find after graduating from the Digital Marketing programme are: Digital Marketing Executive, Social Media Strategist, Sea
A
Contributor-Level 10
Answered 3 weeks ago
At the School of Hospitality and Tourism (SHT) at Dnyaan Prasad Global University, students are trained in emerging skills for the hospitality and tourism industry, including digital marketing and analytics. In addition to providing students with a strong foundation in traditional hospitality skills
A
Contributor-Level 10
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I'm planning to go for MBA in Digital Marketing, but there are many online programs. Is it better to do this course from Chandigarh Uni.?