MBA in Digital Marketing Syllabus & Subjects 2026: Download Semester-wise PDF, Important Books
Bhavya JainContent Author
MBA is one of the most popular courses worldwide. MBA in Digital Marketing is a PG course that is quite popular among youngsters who wish to start their career in the digital marketing field. As most organisations prefer to promote their brands and products/services through digital mediums, Digital Marketing has become an exciting discipline from a career point of view. The syllabus of MBA in Digital Marketing includes subjects that provide knowledge about affiliate marketing, SEO, email marketing, content creation, etc.
List of Subjects in MBA Digital Marketing
Typical Core Subjects for MBA Digital Marketing
Given below is the list of core subjects included in the syllabus of MBA Digital Marketing programme.
|
Subject Title |
Subject Details |
|---|---|
|
Managerial Accounting |
The basic concepts of accounting, standard costing, financial statements, cost accounting, etc. are covered in this subject. |
|
Organisational Behaviour |
Important theories, frameworks, terminologies, models, etc. in organisational behaviour are covered in this subject. |
|
Economic Analysis for Business Decisions |
The key concepts in microeconomics from a managerial point of view are explained through this subject. |
|
Business Research Methods |
The various concepts related to scientific business research are explained in this subject. |
|
Basics of Marketing |
The different concepts associated with functions, frameworks, and roles of marketing are discussed in this subject. |
|
Digital Business |
Frameworks of mobile, social, and e-commerce are explained in this subject. |
|
Marketing Management |
This subject covers vital terms of marketing management, offerings, the role of communication elements, etc. |
|
Financial Management |
The main concepts of financial management, such as capital structure, working capital, financial statement analysis, etc. are covered in this subject. |
|
Human Resource Management |
Human Resource functions such as talent acquisition, employee retention, etc. are explained in this subject. |
|
Strategic Management |
An understanding of the strategy creation process, benefits of strategy management, and related concepts are covered in this subject. |
|
Decision Science |
A scientific approach to decision-making is taught to the students through this subject. |
|
Indian Ethos & Business Ethics |
This subject explains the ethos of business and management in India and business ethics. |
Elective subjects in MBA Digital Marketing
Given below is the list of elective subjects included in the syllabus of MBA in Digital Marketing programme:
|
Subject Title |
Subject Details |
|---|---|
|
Management Fundamentals |
The various approaches and competencies of management are enlisted in this subject. |
|
Indian Economy |
This subject deals with the economic issues prevalent in India and the present situation of the Indian economy. |
|
Entrepreneurship Development |
The attributes of entrepreneurs and the factors that affect entrepreneurial growth are discussed in this subject. |
|
Essentials of Psychology for managers |
The definition of psychology and its role in managers' behaviour and decision-making ability are discussed in this subject. |
|
Legal Aspects of Business |
This subject deals with the rules and laws that govern any business. |
|
Qualitative Research Methods |
This subject focuses on the qualitative research methods that can redefine business management. |
|
Business, government, and society |
The inter-relationship between government, business, and society are explained in this subject. |
|
Business process re-engineering |
This subject focuses on re-engineering concepts that are used to redefine business processes. |
|
International Business Economics |
The economical factors that influence international business are discussed in this subject. |
Detailed Syllabus for MBA Digital Marketing
The syllabus for the MBA in Digital Marketing can differ for different colleges. Though the core concepts and teaching methods are quite same, there might be variations in the curriculum design and execution. A detailed overview of the course syllabus is given in the below table -
|
Semester |
Subject Title |
Subject Details |
|---|---|---|
|
Semester-1 |
Managerial Accounting |
The different forms of business organisation, the significance of accounting in business, and the associated theories and concepts are covered in this subject. |
|
Semester-I |
Organisational Behaviour |
The implications of organisational behaviour from the point of view of managers, leaders, employees, and other stakeholders are explained in this subject. |
|
Semester-I |
Economic Analysis for Business Decisions |
The importance of business decision making and various aspects of microeconomics are discussed in this subject. |
|
Semester-I |
Business Research Methods |
The business research methods from scientific and data-driven perspectives are covered in this subject. |
|
Semester-I |
Basics of Marketing |
The basics of marketing in today’s context are explained in this subject. |
|
Semester-I |
Digital Business |
This subject explains how to conduct a business digitally with the help of different online platforms. |
|
Semester-II |
Marketing Management |
This subject will discuss 4 Ps of marketing and their concepts. |
|
Semester-II |
Human Resource Management |
Human Resource Management focuses on improving employee retention and performing other duties of the human resource team. |
|
Semester-III |
Operations and Supply Chain Management |
The impact of operations and supply chain management on various aspects of the business are discussed in this subject. |
|
Semester-III |
Strategic Management |
The components of the strategic management model are explained in detail in this subject. |
|
Semester-III |
Decision Science |
The science of decision-making is explained through this subject. |
|
Semester-IV |
Enterprise Performance Management |
Evaluating the performance of an enterprise with respect to various marketing and business perspectives, are discussed in detail in this subject. |
|
Semester-IV |
Indian Ethos & Business Ethics |
The work ethics, business ethics, etc. from the perspective of the Indian markets, are covered in this subject. |
|
Semester-II |
Search-Engine Marketing |
The definition, uses, and benefits of search-engine marketing are explained in this subject. |
|
Semester-II |
Mobile Marketing |
The concept and meaning of mobile marketing and its benefits are explained in this subject. |
|
Semester-II |
Email Marketing |
The concept of email marketing, its benefits, and its applications are covered in this subject. |
|
Semester-III |
Content Marketing |
The meaning of content marketing and its benefits are discussed in this subject. |
|
Semester-III |
Affiliate Marketing |
The meaning, benefits, and methods of affiliate marketing are discussed in this subject. |
|
Semester-IV |
Cases in Digital Marketing |
The case studies in digital marketing are covered in this subject. |
Books and Authors Related to MBA Digital Marketing
Students can refer to the following books to get a deeper understanding of the MBA in Digital Marketing concepts and applications:
|
Subject |
Book Title |
Author |
Description |
|---|---|---|---|
|
Management Accounting |
Management Accounting |
Khan and Jain |
The significance of accounting for a business from the managerial perspective is explained in this book. |
|
Organisational Behaviour |
Understanding OB |
Uday Prateek |
The various aspects of organisational behaviour are explained in this book. |
|
Economic Analysis for Business Decisions |
Managerial Economics |
Homas and Maurice |
The concepts like microeconomics, macroeconomics, etc., are covered in this book. |
|
Business Research Methods |
Research Methodology in Management |
Dr VP Michael |
The various business research methods from a social perspective are discussed in this book. |
|
Business Research Methods |
Approaches to Social Research |
Royce Singleton, Bruce C. Margaret Miller Straits |
The various approaches of business research from a social perspective are discussed in this book. |
|
Basics of Marketing |
Marketing Management |
Raj Saxena |
This book details case studies and test cases of marketing management. |
|
Basics of Marketing |
Marketing Management - Test and Cases |
Tapan K Panda |
The case studies and test cases of marketing management are given in this book. |
|
Digital Business |
E-Business & E-Commerce Management - Strategy, Implementation, & Practice |
Dave Chaffey |
This book narrates the ways of handling and managing digital businesses. |
|
Digital Business |
Electronic Commerce - A Managerial Perspective |
Efraim Turban, David King, Dennis Viehland, Jae Lee |
The meaning and operations of E-commerce from a managerial perspective are discussed in this book. |
|
Marketing Management |
Marketing Management |
Ramaswamy & Namakumari |
This book covers the underlying principles of marketing management. |
Entrance Exams for MBA Digital Marketing
Colleges and institutes offering MBA in Digital Marketing programme select students for the course on the basis of MBA entrance exam scores. There are several MBA entrance exams in India which candidates can take for admission to MBA in Digital Marketing course . Some of the popular MBA entrance exams are listed below:
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Student Forum
Anything you would want to ask experts?Answered a week ago
Failing the first semester of a Digital Marketing course is not the end of the road. It usually means some topics or skills need more practice. The important thing is to understand where the marks were lost and work on those areas before the next exams. Courses at LPU also focus on practical learnin
S
Beginner-Level 1
Answered 3 weeks ago
The tuition fee for BBA Digital Marketing course at JNU Dubai is AED 25,000 [INR 6.51 L]. Apart from it, a non-refundable application fee of AED 1,575 [INR ₹ 41 k] and registration fee of AED 1500 [INR 40 k] are also mandatory.
JNU-RAK also charges a refundable caution deposit of AED 3,000 [INR 78 k]
A
Contributor-Level 9
Answered 3 weeks ago
The BBA Digital Marketing course at JNU-RAK deals with trending areas like analytics, e-commerce marketing, and social media marketing.
- The course provides hands-on-experience with tools like SEM Rush and Google Analytics.
- The course teaches you to build brand identity, track content performance and i
A
Contributor-Level 9
Answered a month ago
A regular on-campus BBA in Digital Marketing with total course fees under ₹1 Lacs is rare in top tier institutions, but government-funded universities, state universities, or online/distance options fit your budget. Your score of 53.6% clears the general 45%–50% minimum eligibility for many state an
S
Contributor-Level 10
Answered a month ago
Choosing your desired track within KL Online MBA programme is entirely free of competitive limits. The university does not enforce any strict seat caps on popular sectors like Digital Marketing. Every student can pursue their exact career interest without worrying about internal departmental seat av
R
Contributor-Level 9
Answered a month ago
That depends on the college or university you are enrolled in. Most colleges let students switch between specializations in the first semester or frist year.
This is because in the starting two semesters, students are taught foundational subjects that are the same for all specializations. But you ha
B
Contributor-Level 9
Answered a month ago
MBA Digital Marketing stream at KL University Online features total fees of INR 73,500. The university breaks this down into an initial INR 500 application fee and an INR 1,000 admission fee. The remaining balance comprises a semester tuition of INR 16,000, an LMS fee, and exam charges.
R
Contributor-Level 9
Answered a month ago
The decision will entirely depend on the objective. The BBA in Marketing is an excellent degree for some people. This is a three-year programme that offers knowledge in management, branding, and advertising. Those candidates wishing to pursue careers in management and marketing opt for this degree p
B
Contributor-Level 9
Answered 2 months ago
Yes Marketing students at PIBM Pune can pursue digital marketing roles through campus placements. The programme provides industry oriented training in digital marketing SEO social media marketing brand management market research and marketing analytics along with live projects internships and corpor
Contributor-Level 6
Answered 2 months ago
Poornima University MBA curriculum integrates essential traditional business theories with modern digital application methods. The marketing modules teach global strategies, international trading laws, and integrated corporate brand communication paths. Simultaneously, the finance track covers moder
R
Contributor-Level 9
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