MBA in Digital Marketing Syllabus & Subjects 2026: Download Semester-wise PDF, Important Books

Managerial Accounting

The basic concepts of accounting, standard costing, financial statements, cost accounting, etc. are covered in this subject.

Organisational Behaviour

Important theories, frameworks, terminologies, models, etc. in organisational behaviour are covered in this subject.

Economic Analysis for Business Decisions

The key concepts in microeconomics from a managerial point of view are explained through this subject.

Business Research Methods

The various concepts related to scientific business research are explained in this subject.

Basics of Marketing

The different concepts associated with functions, frameworks, and roles of marketing are discussed in this subject.

Digital Business

Frameworks of mobile, social, and e-commerce are explained in this subject.

Marketing Management

This subject covers vital terms of marketing management, offerings, the role of communication elements, etc.

Financial Management

The main concepts of financial management, such as capital structure, working capital, financial statement analysis, etc. are covered in this subject.

Human Resource Management

Human Resource functions such as talent acquisition, employee retention, etc. are explained in this subject.

Strategic Management

An understanding of the strategy creation process, benefits of strategy management, and related concepts are covered in this subject.

Decision Science

A scientific approach to decision-making is taught to the students through this subject.

Indian Ethos & Business Ethics

This subject explains the ethos of business and management in India and business ethics.

Management Fundamentals

The various approaches and competencies of management are enlisted in this subject.

Indian Economy

This subject deals with the economic issues prevalent in India and the present situation of the Indian economy.

Entrepreneurship Development

The attributes of entrepreneurs and the factors that affect entrepreneurial growth are discussed in this subject.

Essentials of Psychology for managers

The definition of psychology and its role in managers' behaviour and decision-making ability are discussed in this subject.

Legal Aspects of Business

This subject deals with the rules and laws that govern any business.

Qualitative Research Methods

This subject focuses on the qualitative research methods that can redefine business management.

Business, government, and society

The inter-relationship between government, business, and society are explained in this subject.

Business process re-engineering

This subject focuses on re-engineering concepts that are used to redefine business processes.

International Business Economics

The economical factors that influence international business are discussed in this subject.

Semester-1

Managerial Accounting

The different forms of business organisation, the significance of accounting in business, and the associated theories and concepts are covered in this subject.

Semester-I

Organisational Behaviour

The implications of organisational behaviour from the point of view of managers, leaders, employees, and other stakeholders are explained in this subject.

Semester-I

Economic Analysis for Business Decisions

The importance of business decision making and various aspects of microeconomics are discussed in this subject.

Semester-I

Business Research Methods

The business research methods from scientific and data-driven perspectives are covered in this subject.

Semester-I

Basics of Marketing

The basics of marketing in today’s context are explained in this subject.

Semester-I

Digital Business

This subject explains how to conduct a business digitally with the help of different online platforms.

Semester-II

Marketing Management

This subject will discuss 4 Ps of marketing and their concepts.

Semester-II

Human Resource Management

Human Resource Management focuses on improving employee retention and performing other duties of the human resource team.

Semester-III

Operations and Supply Chain Management

The impact of operations and supply chain management on various aspects of the business are discussed in this subject.

Semester-III

Strategic Management

The components of the strategic management model are explained in detail in this subject.

Semester-III

Decision Science

The science of decision-making is explained through this subject.

Semester-IV

Enterprise Performance Management

Evaluating the performance of an enterprise with respect to various marketing and business perspectives, are discussed in detail in this subject.

Semester-IV

Indian Ethos & Business Ethics

The work ethics, business ethics, etc. from the perspective of the Indian markets, are covered in this subject.

Semester-II

Search-Engine Marketing

The definition, uses, and benefits of search-engine marketing are explained in this subject.

Semester-II

Mobile Marketing

The concept and meaning of mobile marketing and its benefits are explained in this subject.

Semester-II

Email Marketing

The concept of email marketing, its benefits, and its applications are covered in this subject.

Semester-III

Content Marketing

The meaning of content marketing and its benefits are discussed in this subject.

Semester-III

Affiliate Marketing

The meaning, benefits, and methods of affiliate marketing are discussed in this subject.

Semester-IV

Cases in Digital Marketing

The case studies in digital marketing are covered in this subject.

Management Accounting

Management Accounting

Khan and Jain

The significance of accounting for a business from the managerial perspective is explained in this book.

Organisational Behaviour

Understanding OB

Uday Prateek

The various aspects of organisational behaviour are explained in this book.

Economic Analysis for Business Decisions

Managerial Economics

Homas and Maurice

The concepts like microeconomics, macroeconomics, etc., are covered in this book.

Business Research Methods

Research Methodology in Management

Dr VP Michael

The various business research methods from a social perspective are discussed in this book.

Business Research Methods

Approaches to Social Research

Royce Singleton, Bruce C. Margaret Miller Straits

The various approaches of business research from a social perspective are discussed in this book.

Basics of Marketing

Marketing Management

Raj Saxena

This book details case studies and test cases of marketing management.

Basics of Marketing

Marketing Management - Test and Cases

Tapan K Panda

The case studies and test cases of marketing management are given in this book.

Digital Business

E-Business & E-Commerce Management - Strategy, Implementation, & Practice

Dave Chaffey

This book narrates the ways of handling and managing digital businesses.

Digital Business

Electronic Commerce - A Managerial Perspective

Efraim Turban, David King, Dennis Viehland, Jae Lee

The meaning and operations of E-commerce from a managerial perspective are discussed in this book.

Marketing Management

Marketing Management

Ramaswamy & Namakumari

This book covers the underlying principles of marketing management.