PGDM in Marketing 

at ISBM Kolkata, Budge Budge

The highest package offered during ISBM Kolkata PGDM placements over the past three years is presented below:

Particulars	PGDM Placement Statistics (2022)	PGDM Placement Statistics (2023)	PGDM Placement Statistics (2024)
the highest package	INR 18 LPA	INR 20 LPA	INR 20.56 LPA

The sector-wise placement distribution recorded for the PGDM batch of 2022-24 is presented below:

Sectors	PGDM Placement Distribution (2022-24 Bath)
BFSI	24%
Consulting	23%
IT & ITES	20%
E-Commerce & EdTech	10%
FMCG & FMCD	9%
Engineering & Project / Logistics	7%
Media & Communication	4.8%
Others	2.2%

Candidates who meet the eligibility criteria as prescribed by the institute can apply. The eligibility criteria for ISB & M Kolkata PGDM course is as follows:

• Aspirant should hold a Bachelor’s degree in any stream with at least 50% aggregate (for General category) and at least 45% aggregate (Reserved category).
• Applicant should be an Indian national.
• Aspirants appearing for the final year exam are also eligible (completing exams by Sep 30 of the admission year).

The total tuition fee for ISBM Kolkata PGDM is INR 9.60 lakh. The fee also includes a refundable caution money deposit of INR 10,000 and alumni life membership of INR 10,000. The placement fee as specified by placement cell of INR 20,000 is paid per year. Candidates need to pay the course fee at the time of admission to confirm their seat in the institute.

ISBM Kolkata offers a two-year full-time PGDM course. During the course, students study core courses and selects an elective programme equivalent to 60 credits. Below are the elective combinations available for PGDM at ISBM Kolkata:

Marketing with Finance

• Finance with Marketing
• Marketing with Media & Communication
• Insurance & Risk Management with Marketing /Finance
• Marketing /Finance/IRM with Supply Chain & Operations Management (only for Engineers)
• Human Resource with Marketing
• Human Resource with Industrial Relations

International School of Business and Media, Kolkata carried out application process in online mode. Candidates must check out the eligibility criteria before applying. Find below the step-by-step process to submit online application:

1: Visit ISB & M Kolkata's official website.

2: Click on "Apply Online"

3: Follow the instructions and fill out the application form.

4: Pay the application fee via debit card/credit card/net banking. 

NOTE: The application fee is non-refundable.

ISB&M - International School of Business and Media, Kolkata offers Diploma courses including 6 PG courses. These programs are offerred in Full Time mode. ISB&M - International School of Business and Media, Kolkata has specializations such as MBA/PGDM specializations in Sales & Marketing, Finance, Human Resources, Supply Chain, Business Analytics.

As per Shiksha verified reviews, ISB&M - International School of Business and Media, Kolkata has an impressive review rating of 4.46 by 14 students.

Admission at ISBM is entrance-based. Find below details on the ISB and M Kolkata admission procedure:

Step 1: ISB and M Kolkata Application Process 

The application procedure involves application form filling, document upload (if required), and application fee payment. Aspirants can apply through the institute's official website.

Step 2: Selection Rounds

For admission, aspirants shall meet either of the criteria mentioned below:

• CAT 70% or XAT 65% percentile & above, or score in CMAT/GMATOR
• With an academic background of Class 10 standard – 75%, Class 12 – 75% & graduation – 60% aggregate or equivalent CGPA in graduation from any recognised university – with a valid score card in CAT/XAT, OR
• ISB&M written competency test score

Further, GDPI & work experience are also factors considered during selection. Also, tabulated below is the selection criteria along with the weightage:

Selection Criteria	Weightage
Score card (CAT/XAT/CMAT/GMAT) or ISB & M test	25%
Academic	25%
GD & PI	40%
Work experience	10%

Step 3: Admission Confirmation

Selected candidates can pay required amount of fee to confirm admission.

Some of the top recruiters that have visited the ISB&M - International School of Business and Media, Kolkata campus for placements include Phoenix It Solutions, Axon Outsourcing, Viraaj Isuzu Sai Sakshi Auto World Pvt Ltd, Janta Inter College Rudrapur, Amity International School Sec 46 Gurugram, Tata Autocomp Hendrickson Suspension Pvt Ltd, Copertive Bank, Topline Switchgear, Saffron Global Ltd., Softek Computer, Apple Store Currents Technology Retail India Limited.