Alliance University, Bangalore

Lovely Professional University (LPU) does conduct its own entrance exam known as LPUNEST (Lovely Professional University National Entrance and Scholarship Test) for admission to many undergraduate programs, including BBA. However, the requirement of LPUNEST depends on the type of BBA programme you are applying for. For a general BBA program, LPUNEST is usually not compulsory as students can get admission directly on the basis of their Class 12 marks, provided they meet the eligibility criteria of at least 50% with English as a subject.

At the same time, LPUNEST plays an important role as a scholarship test. Even if you qualify for admission based on your board exam marks, taking LPUNEST gives you the opportunity to secure significant scholarships, which can greatly reduce the overall tuition fee. For specialised BBA programs such as BBA (Hons.) or BBA in International Business, Analytics, or other focused areas, LPU may require LPUNEST or conduct interviews in addition to merit-based selection.

In short, while LPU does conduct an entrance exam for BBA, it is not mandatory for every student. If you have strong Class 12 results, you may get direct admission, but appearing in LPUNEST is beneficial for scholarships and added advantages.

Many institutes offer a BBA course with specialisations to allow students to focus on individual areas of business. Whichever colleges offer a BBA program, it will be common to offer options in Marketing, Finance, Human Resource Management, International Business, Entrepreneurship, and Business Analytics. Some BBA programs may even offer the newer fields, such as, Digital Marketing, Hospitality, or Sports Management. Many of these specialisations will not begin until the second or third year where students would have some initial foundation before choosing. Choosing a specialisation will improve job opportunities and also align your studies with your future career goals. Choosing a specialisation is a great way to help you optimise your studies, whether it is in an area that interests you the most or is the most marketable at the time.