BBA

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what is not in real time. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and does not work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc. It is an excellent career choice with good salaries. You are advised to do Diploma or Certificate course on Digital Marketing. Diploma courses in Digital Marketing include disciplines such as Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Social Media Marketing (SMM), Email marketing, Mobile Marketing, Display advertising etc. BBA graduates with certificate course on Digital Marketing have very good scope and opportunities. You may also refer to following link:
https://www.shiksha.com/career-as-digital-marketing-manager-cc-216