Chemical Engineering

Product management involves not only creating products and brands, but also ensuring their success and longevity.
The MBA curriculum with a specialization in product management familiarizes the students with the various roles in the life-cycle of a product.
The processes or the various stages involved would vary depending on the type of product. First comes the ideation where youll be responsible for gathering new ideas for the product. Then these ideas would be evaluated while touching upon various aspects including what differentiates them from the ones already in the market and what the USP of this product would be.
Other aspects covered include product demand, targeted customers and how the new product would be able to survive competition and what the revenue-generating potential of this new product would be.
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