Sales & Marketing

Marketing is a combination of creativity and logic. It's important for creative thinkers to create an emotional connection through messaging, but its also important for logical thinkers to make decisions based on data, briefs, and strategy. A person who is successful with PPC (pay-per-click) without social demonstrates how someone with good analytical thinking, the ability to identify keyword terms, and budget control can be successful. In many respects PPC is about the numbers, testing, and optimization, not pretty content. It's true that logic may matter more in some areas of marketing than others. It seems it depends on the role—creative thinkers are best within their strength when branding or telling a story, while logical thinkers will be better with performance marketing. The best marketers are often those that are able to demonstrate both skills, but success does not require mastery of either side of the marketing spectrum.