Career in Animation: Explore the Advertisement World In It

Overflowing with ideas, creative bent of mind and believe in presenting your imaginations with a ticklish note then welcome to the world of Animation. A career in animation has widened the horizon and now it has opened doors to the advertisement world.

Advertisement is the key to a successful promotion and the recent trends shows a significant growth in the animated ads industry. Take for e.g. the following ads:

• Air Wick
• Mentos
• Kit Kat
• Kellogg's Chocos
• Coffee Bite
• Mortein

All of these products listed above are examples of the animated ads that have left an everlasting impression in our minds. These ads not only created a niche for themselves with time, but is also listed among the most creative ads of our times. Audience love them and connect to the characters.

The first tv ad to have made mark in this field was 7 UP's brand mascot ‘Fido Dido'. The recent ad to create waves is the Fanta Ad where the wonderful and bright hues create a colorful ambience making the surrounding atmosphere joyful.

Why Animated Advertisements:

This concept is not entirely new but the demand has simply increased within the past few years as more and more brands are opting for animated ads over roping up stars for their products. Some of the reasons behind this rising popularity:

Cost Effectiveness

Money plays a major role in the ad world and a low budget won't fetch anyone a bollywood biggie but that doesn't mean one is miles away from making the right kind of ad. Here, animation comes into play. Just be sure of the picture one wants to create and see it come to life.

Main emphasis on the products

Another important point is that it when one ropes in Big stars as the brand ambassador the whole focus shifts on the stars and the ad is definitely remembered for star power and not for the product. Therefore the campaign fails to create the stir among the audience.

Unlimited scope

Animation provides us with endless possibilities, jump from a fighter plane, make dinosaurs come alive. The most important thing while creating it, is to play with your imagination and think out of the box. Let your imagination be your creation!

Options for a Career in Animation in the Advertisement World

Candidates who are interested in making a career in animation in the ad world may opt for following degree or diploma term courses as per his/her wish:

• Traditional animation
• Stop-motion animation
• Rotoscoping
• Computer generated 3D and 2Danimation
• Clay-mation
• Photoshop
• Human anatomy
• Drawing

Various colleges who offer courses in this field are :

• National Institute of Design (NID)
• Zee Institute of Creative Arts (ZICA)
• Arena Multimedia TOONZ Animation India Pvt. Ltd.
• RAI University
• ANIMASTER
• Maya Academy of Advanced Cinematics
• Industrial Design Center (IDC), IIT Mumbai and Guwahati
• Academy of Digital Arts and Communication
• Picasso Animation College

This field has just started flourishing and has great future prospects in the coming years. The future promises new trends and it can't be ruled out that the remaining market will be captured soon.

Source: Priya Chatterjee (Shiksha Team)
Date: 2 July 2011