Mass Communication: A Profession of creation with creativity

Mass Communication is a profession of creativity, where an individual can nurture their own thinking process and project them in creative product. Mass Communication is a dynamic field comprises several domains such as Broadcasting Media –TV and Radio and contemporary media i.e. Advertisement and Digital Media.

Creativity is an ability to think out of the box and create new ways to solve problems. Creative communication is the ability to communicate those ideas and thoughts in the most effective manner.

Mass Communication provides several tools for a professional to evolve their creativity into reality.

Now a days, Digital Media serving as an incredible tool for transforming dreams into actual thought process.An individual can share their creativity in a plan process and could reach millions of audience in a gist.

You tube is a platform for any mass communication professional, to create a video with unique ideas and thoughts for their respective audience. Content creation plays vital role in any video format .Effective content creation can create along with the creativity, which can generate viewers interest and attention.

 Now, we have to understand what is content creation? Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, and info graphic, or other content formats. A content creator is someone who creates entertaining or educational material to be expressed through any medium or channel. Content creation especially pertains to digital content, since that's where the majority of content is consumed (and where the money is, if you're looking to earn revenue through your efforts)

 You tube is a pool of unique content with high creativity approach. Any mass communication professional can use this as a tool to convey all short of information along with creativity to their target audience.

As per examples, so many news personal use lucrative and creative approaches and make their video content rich with creativity , to provide information along with education and entertainment to their viewers,

Digital media has become significant companion in everyone’s life routines. In Digital & Creative Media you will gain skills and knowledge in industry standard graphics packages to develop a range of projects.

Digital technologies are reducing the cost of iteration and experimentation in creative work — and that opens up new possibilities for both people and businesses.

Currently successfully running our digital platform HCN NEWS for mass communication aspirants. Entire platform is run by mass communication aspirants professionally, where they use their creative front to cover all the novel happenings in the country. Several domains such as political news, entertainment news, sports news, lifestyle news are covered professionally with highly creative content.

 Videos are edited on the sophisticated version of Final Cut Pro (FCP) which provides optimum tools of editing for a video.

Digital networks especially on Youtube can provide opportunity for mass communication professional to spread their thought with creativity with cognitive approach.

About the author:

Bharti Pandey is the Head of Department (HOD - Academics ) at Heritage Institute of Management and Communication having rich experience  in media and management academics . She is working professionally in the field of mass communication since 14 years.

Note: The views expressed in this article are solely author’s own and do not reflect/represent those of Shiksha