Planning & Event Planners: The key to a successful event

An event can be defined as a purpose of people gather of education, marketing, reunion or celebration. The classification of events basis on event size, time, type and content. An event can be social, educational or career, sport, entertainment, political, corporate, and religious or fund-raising. The most important part of an event is the planning phase which will enable an event manager to gauge the success or failure of organising an event.

Planning is the most important way to make a successful event. Its means that stating well. What to do and when should include in pre-panning. Booking, funding and advertising need to do before of the due date of the event the meantime management is important. Parking, financial planning, venue, alternative site, date, alternative date, transport coordination are inclusions in event planning.

Planning is the most important way to make a successful event. Its means that stating well. What to do and when should include in pre-panning.

The immense diversity involved in an event requires the right direction and guidelines to ensure that all the business objectives get fulfilled with an intention to create an everlasting experience for the guests. This involves lots of planning at each step to ensure all the ends meet and leads to satisfying the above-mentioned requirements.

Events have been compared to projects and have a close relationship with project management. This is true as projects have got a definite start and end date and so have events. When the project or event has dates decided, in that case, planning should be time-bound leading to the implementation stage. The most important aspect and the key to the success of an event depend on the detailing that has been done in all the key areas that can make or break an event. In the entire cycle of an event, this aspect takes the longest time frame and hence a lot depends on how well the event was planned. The planning stage involves planning on all fronts from venue to financial as these are important aspects that need to be planned in a detailed way as these factors are crucial to an event.

The most important aspect and the key to the success of an event depend on the detailing that has been done in all the key areas that can make or break an event. In the entire cycle of an event, this aspect takes the longest time frame and hence a lot depends on how well the event was planned.

If planning involves so much detailing then we should also look at an avenue that will bring in a new career road map in front of those aspiring to be a part of the events industry. The special events industry has grown enormously in the past decade which has inspired a lot of individuals to kick start their dream jobs or be an entrepreneur. According to recent research conducted by Dr Joe Goldblatt, CSEP (Certified Special Events Professional), spending for special events worldwide is $500 billion annually. The special events arena is quite big and anyone who ventures into this area then there is a hugely lucrative market awaiting you.

The special events industry has grown enormously in the past decade which has inspired a lot of individuals to kick start their dream jobs or be an entrepreneur. According to recent research conducted by Dr Joe Goldblatt, CSEP (Certified Special Events Professional), spending for special events worldwide is $500 billion annually.

There is substantial research that suggests that there is a rise in the profits for the industry. The profits range from 15 per cent to 40 per cent. The reasons for the same are the boom in MICE and improved economic factors. Special events are broken up into the following specialisations:

• Celebrations (fairs, parades, weddings, reunions, birthdays, anniversaries)
• Education (conferences, meetings, graduations)
• Promotions (product launches, political rallies, fashion shows)
• Commemorations (memorials, civic events)

As a matter of fact, since the list is not an exhaustive one but one must understand that it would involve a lot of planning with few aiming at specialising those areas which may be the heart of the event. One must now understand where all we can find careers within this domain of the events industry, which are as follows:

• Conducting research
• Creating an event design
• Finding a site
• Arranging for food, decor and entertainment
• Planning transportation to and from the event
• Sending invitations to attendees
• Arranging any necessary accommodations for attendees
• Coordinating the activities of event personnel
• Supervising at the site
• Conducting evaluations of the event

Why an Event Planner?

The answer is quite well explained, as individuals lack the expertise and lack time to arrange all aspects hence this is a lucrative option for oneself. The Event planner needs to have some educational qualification pertaining to events and they can also look at becoming one if they have been exposed to events which they might have experienced. The scope is quite wide as the special events have been categorised under corporate and social markets hence it encompasses many target markets, hence one can just imagine the scope and career span that it offers to an individual.

The scope is quite wide as the special events have been categorised under corporate and social markets hence it encompasses many target markets, hence one can just imagine the scope and career span that it offers to an individual.

The most important aspect for a new beginner is to have control over investment and start a venture which is not very cost impactive. This is one area which demands less investment For eg, to start a venture you need a mobile phone, a laptop or desktop and a good internet connection as you can start this from your home itself.

The other aspect which looks not so green is the time involved in dedicating oneself to this foray. The job demands are immense when it comes to planners as you will not have a typical nine-to-six job but it involves evenings mostly as commitment is the key to success.

Thus we can see that the future of this area looks very bright and it will be never-ending as people will be involved in social gatherings and the corporates will be looking for professionals to plan and manage their events.

About the author

Debpriya De is an Associate Professor at the Vedatya Institute

Note: The views expressed in this article are solely author’s own and do not reflect/represent those of Shiksha