Want to make it big in the Design industry? Here's what you need to do

Gone are the days when students opted for conventional STEM (Science, Technology, Engineering, and Mathematics) career paths or generic streams such as Arts or Commerce as a mindset. Millennials are always on the lookout for something that caters to their interest and individual personality. They no longer want to be square pegs in round holes, but would rather have a chiselled and thought path.

With job satisfaction and individualism playing an important role in the selection of careers, students these days are encouraged to follow their passion and individualism. Design in most cases is a perfect example of this career route. It is especially a good choice for students that have a creative bend of mind.

Design is all around us. Right from simple home décor, to the clothes we wear, there is always a sense of individuality associated. A career in design takes this to the next level, where you can build a lucrative career based on your creativity and insights. For this enrolling in a design course is the first step you need to take.

If you can ideate and execute, this is a path that will lead you to not only a successful but also a fulfilling career. Design curriculums focus on giving the vast design industry with numerous segments talent of creative problem solvers. The talent that will approach problems with a unique individual outlook, instead of merely conforming to norms. A quality applauded worldwide.

To put things into perspective, a career in design includes options like; Immersive Spaces and Services Design, Product Design and Development, Advertising & Visual Communication Design, and Fashion Design. These fields are very competitive, and the only way you can be successful is if you stand out.

In India, there are several institutes offering courses that are either specific to a certain sector or those that are more comprehensive. Another thing about these institutes is that they have excellent and well-renowned teachers from the Indian market giving students valuable insights. They also provide an in-depth understanding of the industry. Though these institutes have been around for a long-time most of them lack an international perspective.

Vedatya Institute caters to all this and more. This institute offers a campus experience unlike any other institute in India. They offer an excellent programme in Design that focuses on an internationally recognised curriculum.

On completing the design course students receive a Bachelor’s degree from IGNOU, apart from the certificate awarded by Vedatya post completion of the four-year programme, and of course, making a robust portfolio of the diverse work experience accredited.

Here are a few highlights of the course:

Focused foundation building for two years including a six-month internship

Institutes all over the globe offer a foundation semester or two, to better students' understanding of the subject and design domain. At Vedatya the foundation phase extends to three semesters wherein design thinking aptitude and basic skills are built, this is tied up with the first internship exposure that requires a student to experience at least a couple of design segments. This gives students a better understanding of everything there is to know about the industry. It not only gives learners an unbiased opinion, but students are exposed to multiple sectors of the industry. This way they can also align their interests to what the industry has to offer.

Building business management aptitude and skills

Drawing from extensive practitioner feedback the programme curriculum includes aspects like understanding financial statements, digital marketing basics, revenue management, strategic thinking, and entrepreneurial aptitude, all of which are critical for any well-rounded design professional.

Second six-month internship at the end of the programme in the design domain of specialisation

Internships are an integral part of any course. They help students apply theoretical knowledge in an actual industry setting. This second internship allows a learner to now focus learning through work experience and live projects in the design area of their chosen specialization.

The end result would be trained, the knowledgeable aspirants for the design industry armed with both the creative as well as business aspects required by the industry.

About the author

Sugandhi Luthra is the Marketing Manager at Vedatya Institute. During her 12 years of rich experience, Luthra has worked with various renowned organisations in various positions such as Impact Investors Council (IIC), VMS Events, Saffron Earth Private Limited, etc.

Note: The views expressed in this article are solely author’s own and do not reflect/represent those of Shiksha