

MBA - PGPDM (Digital Marketing) at BIBS Kolkata Overview
MBA - PGPDM (Digital Marketing) at BIBS is a 2 years course offered in a Full Time mode. Candidates seeking admission must check the eligibility requirements. The eligible aspirants can proceed with the admission formalities. After selection, the course fees of BIBS have to be paid. The total tuition fee for the course is INR 7,28,000. Table below mentions more details about MBA - PGPDM (Digital Marketing) course:
Total Tuition Fees | ₹7.28 Lakh Get Fees details |
Duration | 2 years Get Curriculum |
Course Level | PG Degree |
Mode of Course | Full Time |
Average package | ₹ 6.50 Lakh |
Official Website | Go to Website |
Type of University | Private |
MBA - PGPDM (Digital Marketing) at BIBS Kolkata Fees
The total tuition fee for BIBS MBA - PGPDM (Digital Marketing) is INR 7,28,000. Besides, the fee also includes other components, such as exam fee, caution deposit, enrollment fee, etc. Some of the fee components, such as caution deposit are one-time payable. Candidates after getting admission in MBA - PGPDM (Digital Marketing) need to pay the BIBS fee to confirm their seat in the institute. Below is fee breakup for BIBS MBA - PGPDM (Digital Marketing):
| Fee components | Amount (2 years) |
|---|---|
The fees might include components other than tuition fees. | ₹ 7.28 Lakh |
₹ 7.28 Lakh |
MBA - PGPDM (Digital Marketing) at BIBS Kolkata Highlights
- Internationally recognized certifications from Google, Facebook, Twitter and Hub spot are provided
- Paid internship after 12 months of classroom training sharpens the acumen of our students and gives them valuable exposure to the day-to-day activities in either a Digital Marketing Agency
- The only institute in Kolkata providing MBA in digital marketing
- Mentored by experts from the Digital Industry, students are trained under live projects, first-hand experience from the corporates
- This course is offered in collaboration with the Globally recognised institute DMI Ireland
MBA - PGPDM (Digital Marketing) at BIBS Kolkata Curriculum
BIBS MBA - PGPDM (Digital Marketing) curriculum is now available for candidates to download, from the link provided below. The PDF constitutes of semester wise course structure, details around electives and courses. Candidates interested must check out the curriculum provided below:
MBA - PGPDM (Digital Marketing) at BIBS Kolkata Frequently Asked Questions
Yes, BIBS Kolkata offers a two-year course of Executive MBA in Management, which is known as PGPEx. This course is affiliated to Vidyasagar University (VU). After the completion of the course, candidates are awarded the final degree by the VU. This programme is designed for the working professionals. Candidates can attend the weekend classes as per their convenience. To get admission to this course, a valid scores of either CAT/ MAT/ XAT or BIBSAT is must. The institute will also consider the score of PI round.
According to unofficial online sources, the majority of Bengal Institute of Business Studies, Kolkata alumni are placed in the Sales sector with a 30% share. The table below illustrates the sector-wise distribution of alumni:
| Sector | Percentage of Alumni |
|---|---|
| Sales | 30% |
| Business Development | 16% |
| Marketing | 13% |
| Finance | 9% |
| Operations | 8% |
| Others | 24% |
NOTE: The sectors involved in the 'Others' category are Human Resources, Education, Accounting, and Customer Success and Support.
Students can check the list of career options available after completing MBA from Bengal Institute of Business Studies:
| Job Profile | Average Package |
|---|---|
| Business Analyst | INR 9.5 LPA |
| Banker | INR 5 LPA |
| Financial Officer | INR 47.1 LPA |
The average packages offered during the BIBS Kolkata placements are tabulated below:
Particulars | Placement Statistics (2024) | Placement Statistics (2025) |
|---|---|---|
Average Package | INR 6.5 LPA | INR 4.65 LPA |
Yes, MBA course is available at the Bengal Institute of Business Studies. The institute offers MBA courses at the PG level. Candidate must meet the eligibility criteria to enrol for MBA course admission set by the college. Aspirants must pass graduate with a 50% aggregate (45% for reserved category). BIBS Kolkata admission process is entrance-based followed by PI.
Download exam sample paper
MBA - PGPDM (Digital Marketing) at BIBS Kolkata Placements
| Particulars | Statistics (2025) |
|---|---|
| Average Salary | INR 6.50 Lakh |
| Highest Salary | INR 12.30 Lakh |
MBA - PGPDM (Digital Marketing) at BIBS Kolkata Entry Requirements
MBA - PGPDM (Digital Marketing) at BIBS Kolkata Admission Process
- Admission Process• Interested candidates can apply online with the required information by visiting this link https://www.bibs.co.in/online-application-form • Candidates should have a graduation degree with a valid CAT/XAT/MAT score and candidates without a score need to appear for the BIBSAT examination • Candidates will be called for Personal Interview based on score obtained in CAT/XAT/MAT/ BIBSAT • Candidates are selected based on CAT/XAT/MAT/ BIBSAT score and performance in Personal Interview
Important Dates
MBA - PGPDM (Digital Marketing) at BIBS Kolkata Cutoffs
CAT round-wise cutoff Rank: (General-All India)
| Section | 2022 | 2023 | 2024 |
|---|---|---|---|
| VRC | 50 | 50 | 50 |
| DILR | 50 | 50 | 50 |
| QA | 50 | 50 | 50 |
| TOTAL | 50 | 50 | 50 |
CAT round-wise cutoff Rank: (OBC-All India)
| Section | 2022 | 2023 | 2024 |
|---|---|---|---|
| VRC | 50 | 50 | 50 |
| DILR | 50 | 50 | 50 |
| QA | 50 | 50 | 50 |
| TOTAL | 50 | 50 | 50 |
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The key highlights of Bengal Institute of Business Studies placements 2024 and 2025 are tabulated below:
Particulars | Placement Statistics (2024) | Placement Statistics (2025) |
|---|---|---|
Highest package | INR 9.2 LPA | INR 13.6 LPA |
Average package | INR 6.5 LPA | INR 4.65 LPA |
Companies visited | 400+ | 200+ |
International placements | 10% | 10% |
PPOs received | 30% | 30% |
Percentage of recurring companies for SIP and final placements | 81% | 81% |
Popular recruiters | Mondelez, ITC, Reckitt, Colgate Palmolive, etc. | American Express, Axis Bank, Capgemini, etc. |
The BIBS Kolkata placements offers good placements to the MBA program. The key highlights of Bengal Institute of Business Studies placements 2024 and 2025 are tabulated below:
Particulars | Placement Statistics (2024) | Placement Statistics (2025) |
|---|---|---|
the highest Package | INR 9.2 LPA | INR 13.6 LPA |
Average Package | INR 6.5 LPA | INR 4.65 LPA |
Companies Visited | 400+ | 200+ |
International Placements | 10% | 10% |
PPOs Received | 30% | 30% |
Percentage of recurring companies for SIP and final placements | 81% | 81% |
Popular Recruiters | Mondelez, ITC, Reckitt, Colgate Palmolive, etc. | American Express, Axis Bank, Capgemini, etc. |
The highest package offered at BIBS Kolkata placements 2025 was INR 13.6 LPA. Check out the table for the highest packages offered during the BIBS Kolkata placements 2024-2025 tabulated below:
Particulars | Placement Statistics (2024) | Placement Statistics (2025) |
|---|---|---|
the highest Package | INR 9.2 LPA | INR 13.6 LPA |
BIBS Kolkata offers one course at the PG level, MBA. The total fee of the same is around INR 4 Lacs to INR 7.4 Lacs. Students must note that the total fee can include multiple components, such as tuition fees, security deposit, hostel fees, mess fees, and more. Some of these components, such as the security fee, and application fee are one-time chargeable. Other components can be refundable, non-refundable, to be paid semester-wise or annually.
The leading corporate giants that were part of Bengal Institute of Business Studies placements are listed below:
| BIBS Kolkata Placements : Top Recruiters | ||
|---|---|---|
| HSBC | ITC | Capgemini |
| American Express | Nestle | Axis Bank |
| Adani Wilmar | EY | Jothy Labs |
| Pepsico | KPMG | |
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MBA - PGPDM (Digital Marketing) at BIBS Kolkata Contact Information
Bengal Institute of Business Studies, 18 D
Kolkata ( West Bengal)
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Well can I get a admission if I didn't enter for mat examination and if I enter for mat what are the cut off marks of mat?