MBA - PGPDM (Digital Marketing)
at BIBS Kolkata, Lake View Road

3.7 /5

(5 Reviews)

5 Student Q&A

Private Institute
Estd. 2008

MBA - PGPDM (Digital Marketing)
at
BIBS Kolkata
Overview

BIBS offers MBA - PGPDM (Digital Marketing) in the field of Business and Management Studies. Additionally, this course is offered at PG level, with a duration of 2 years. Applicants must fulfil the eligibility criteria stated by the BIBS for admission to MBA - PGPDM (Digital Marketing). The total tuition fee for the course includes multiple components, such as tuition fee, admission fee, application fee, etc. For details about BIBS MBA - PGPDM (Digital Marketing), refer to the table given below:

Total Tuition Fees	₹6.88 Lakh Get Fees details
Duration	2 years Get Curriculum
Course Level	PG Degree
Mode of Course	Full Time
Average package	₹ 6.50 Lakh
Official Website	Go to Website
Type of University	Private

MBA - PGPDM (Digital Marketing)

Table of content

Overview
Fees
Highlights
Curriculum
Student Reviews
+ 4 more items

MBA - PGPDM (Digital Marketing)
at
BIBS Kolkata
Fees

BIBS MBA - PGPDM (Digital Marketing) fee structure is an amalgamation of several components such as Tuition Fees, One-Time Fees, Registration Fees and Exam Fees. Candidates may have to incur other additional charges, as mentioned by the institution. MBA - PGPDM (Digital Marketing) is available for an amount of INR 6,88,000 of tuition fees at BIBS. To learn more about the Bengal Institute of Business Studies MBA - PGPDM (Digital Marketing) fee breakup, check out the details below:

Fee components	Amount (2 years)
Tuition Fees The fees might include components other than tuition fees.	₹ 6.88 Lakh
Total fee	₹ 6.88 Lakh

These are based on information available on various sources. Latest values may differ.

MBA - PGPDM (Digital Marketing)
at
BIBS Kolkata
Highlights

Internationally recognized certifications from Google, Facebook, Twitter and Hub spot are provided
Paid internship after 12 months of classroom training sharpens the acumen of our students and gives them valuable exposure to the day-to-day activities in either a Digital Marketing Agency
The only institute in Kolkata providing MBA in digital marketing
Mentored by experts from the Digital Industry, students are trained under live projects, first-hand experience from the corporates
This course is offered in collaboration with the Globally recognised institute DMI Ireland

MBA - PGPDM (Digital Marketing)
at
BIBS Kolkata
Curriculum

BIBS MBA - PGPDM (Digital Marketing) curriculum is now available for candidates to download, from the link provided below. The PDF constitutes of semester wise course structure, details around electives and courses. Candidates interested must check out the curriculum provided below:

MBA - PGPDM (Digital Marketing)
at
BIBS Kolkata
Students Ratings & Reviews

3.7/5

5 Verified Reviews Info Icon

4-5
2
3-4
2
2-3
1

Placements4

Infrastructure3.4

Faculty & Course3.8

Campus Life3.8

Value for Money3.4

Megha Dey

MBA - PGPDM (Digital Marketing) - Batch of 2026

Offered by Bengal Institute of Business Studies

2.2

3Placements1Infrastructure2Faculty3Crowd & Campus Life2Value for Money

Absolutely dissatisfied with the college.

Placements: I have heard that the only thing good in this college is the placements. But I am still pursuing MBA so I will not be able to say anything about the placements. But the companies we are getting for internships are not at all reputable, not good. Absolutely average companies are coming for internships.

Infrastructure: Absolutely dissatisfied with the overall facility and infrastructure of the college. The management is also not good. I am very disappointed with the washrooms of this college and no system inside the college.

Faculty: Faculty members don't complete the syllabus. They only give notes to the students and expect them to do all the things on their own. Proper classes are also not taken. Before semester 1, we faced a lot of problems but still there is no solution for anything. Faculty members are also not good, very bad.

Reviewed on 17 Feb 2025Read More

Deep Bhowmick Verified Icon

MBA - PGPDM (Digital Marketing) - Batch of 2023

Offered by Bengal Institute of Business Studies

4.4

5Placements5Infrastructure4Faculty4Crowd & Campus Life4Value for Money

Very good campus.

Placements: 80% of students were placed in MBA/PGDM course. The highest Package is 8 lacs, the lowest package is 5 lacs 38 thousands and Average package is 6 lacs. Top recruiting companies are Dabour, ITC, Relaince, ICICI bank, Hdfc Bank, etc. 75% students got internship from PGDM course.

Infrastructure: This College campus are very good. Because in this college are many facilities and infra is available for PGDM course like Wi-Fi, many labs,5 library room and 30 classrooms. This campus also available cricket and football ground and medical facilities also have.

Faculty: Teachers are very helpful, qualified and very knowledgeable. Teaching quality very good. This course is curriculum relevant. Semester exams are not difficult in this college. 85% is the pass percentage.

Reviewed on 21 Mar 2023Read More

(1)

1 person found this helpful

Smita Sarkar Verified Icon

MBA - PGPDM (Digital Marketing) - Batch of 2021

Offered by Bengal Institute of Business Studies

4.8

5Placements4Infrastructure5Faculty5Crowd & Campus Life5Value for Money

I am highly satisfied that I have chosen BIBS for doing an MBA in digital marketing.

Placements: This college provides 100% placements to their students. Many renowned companies, like Britannia, Nestle, etc., have recruited students to their organisation. In our course, all the students got placements in renowned digital agencies and companies. I am also doing an internship in a renowned agency now.

Infrastructure: Classrooms have 24x7 Wi-Fi connection, and infrastructure is very good. Books in the library are very beneficial to the students. We got the opportunity to show our extracurricular activities through the sports that are provided by BIBS for their students.

Faculty: Mentors are well-experienced, and they teach us very well. They are very helpful, and they also provided extra classes to their students. I was much fond of social media, so doing an MBA in digital marketing seems very much relevant to me.

Other: Many extracurricular activities are conducted at BIBS. Competitions like USP, Brand War and A2A help us to get practical experience of the business world.

Reviewed on 26 Jan 2021Read More

(1)

1 person found this helpful

Debasish Dutta Verified Icon

MBA - PGPDM (Digital Marketing) - Batch of 2021

Offered by Bengal Institute of Business Studies

3.8

4Placements4Infrastructure4Faculty4Crowd & Campus Life3Value for Money

BIBS provides an opportunity for students to grow.

Placements: Placements here are average, and almost 70% of the students got placed in the batch. The average salary package offered for DM is from 3.5-4.5 LPA. Many companies visit our college, and most of them are agencies. Almost 90% of the students got an internship from our college with a good stipend. If students don't have any constraints for an organisation, then they can end up getting good placements.

Infrastructure: The infrastructure of our college is average with just a bare minimum of requirements. Wi-Fi facility works averagely, and the library is very small. Classrooms infrastructure is good. The college does not have a hostel facility and does not have its own canteen. Sports and games keep on happening, but the curriculum is very hectic, so you won't get time for that.

Faculty: Faculty members are great and experienced, and it is a great learning experience for students. Courses can get a bit hectic at times, but they cover all prospects of the business with practical and real-life applications. The college introduces PGPBM with MBA, PGPIBM with MBA, PGPDM with MBA, PGPFM with MBA and PGPEX with MBA.

Other: Our college has lots of clubs where you can join such a biker's club, fine arts club, media club, a voice for voiceless, i.e., animal welfare, food club, etc. BIBS conducts many events like theme day, City Scan, A2A, Brand Wars, OLE, etc., where you can participate as a group or individuals, which helps to build teamwork and communication skills.

Reviewed on 15 Dec 2020Read More

Baishakhi Sarkar Verified Icon

MBA - PGPDM (Digital Marketing) - Batch of 2021

Offered by Bengal Institute of Business Studies

3.2

3Placements3Infrastructure4Faculty3Crowd & Campus Life3Value for Money

A good college with good placement and facilities with affordable fees.

Placements: The placement of the department is very good. They bring good companies for the students. They have an A+ grade placement, over 200 companies have visited the campus. It has a successful alumni base working in different industries. The internship companies were good. Many students got PPO.

Infrastructure: The Wi-Fi of the college is very good in most of the classes. The teachers used to show things online and give us some insight on some tools. The classrooms have adequate light and AC facilities. There are many charging points where you can plug your laptop/phone for charging. Every classroom has a whiteboard which works as a projector screen also.

Faculty: The teachers are very helpful and knowledgeable. They used to help us a lot and always teach us not only bookish things but life lessons. Every teacher is interactive and friendly. On regular basis, we have corporate sessions where some known industry experts used to come and give us tips and used to tell us how the particular industry works.

Other: BIBS has two buildings. There are lots of clubs where you can join such as biker's club, fine arts. Media, a voice for voiceless (animal welfare) food and all. BIBS has many events like theme day, city scans, A2A, Brand War, OLE, etc., where you can participate as a group or individuals which helps to build teamwork and communication skills. There is also an industry visit where students go to experience and learn about the industry.

Reviewed on 27 Nov 2020Read More

(2)

2 people found this helpful

View All 5 Reviews

MBA - PGPDM (Digital Marketing)
at
BIBS Kolkata

Frequently Asked Questions

Q: Can I get admission in BIBS Kolkata MBA with 60%ile in CAT?

Yes, candidates can get into BIBS Kolkata MBA with a 60%ile in CAT. BIBS Kolkata admission takes place through the merit secured in the CAT exam, and the cutoff in 2023 in the MBA programme was 60%ile in the overall cattegory. The cutoff for other categories was 40%ile. Therefore, if candidates are applying for admission in the institute they should make sure they have cleared cutoffs of the CAT exam.

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Q: What is the eligibility criteria for MBA at BIBS Kolkata?

The eligibility criteria for MBA at BIBS Kolkata is to pass graduation with 50% marks from a recognised university. Admission is based on the entrance exams. Candidates also need a valid score in CAT, XAT, or MAT, or they can appear for the BIBSAT exam. The final selection is based on a Personal Interview. Interested students can apply online on the official website.

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Q: Is BIBS Kolkata MBA ranked?

Yes, BIBS Kolkata is a top ranked institute of West Bengal and East India. BIBS Kolkata MBA is ranked at #97 in the Times rankings of 2023. There are no rankings available for 2024, but the university was ranked consistently in the Times ranking in 2022 and 2023. Therefore, the institute is a recognised and it was ranked before.

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Q: What is the average package offered to the MBA programme at BIBS Kolkata?

The average packages offered during the BIBS Kolkata placements are tabulated below:

Particulars	Placement Statistics (2024)	Placement Statistics (2025)
Average Package	INR 6.5 LPA	INR 4.65 LPA

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Download exam sample paper

MBA - PGPDM (Digital Marketing)
at
BIBS Kolkata
Placements

Particulars	Statistics (2024)
Average Salary	INR 6.50 Lakh
Highest Salary	INR 9.20 Lakh

Top Recruiters for BIBS Kolkata

Aditya Birla Group

Airtel

American Express

Asian Paints

Axis Bank

CapGemini

Cipla

Cognizant

Colgate Palmolive

Dabur

Decathlon

Deloitte

Marico

Nestle

Zomato

View placement details

MBA - PGPDM (Digital Marketing)
at
BIBS Kolkata
Entry Requirements

General

Graduation Up Arrow Icon

50%
Candidates must have passed graduation with mentioned marks (45% marks for candidates from reserved categories) from any recognized University.

Candidates who final-year students passing out in 2024 are also eligble to apply.

XAT

BIBSAT

MAT

CAT

MBA - PGPDM (Digital Marketing)
at
BIBS Kolkata
Admission Process

Admission Process
• Interested candidates can apply online with the required information by visiting this link https://www.bibs.co.in/online-application-form • Candidates should have a graduation degree with a valid CAT/XAT/MAT score and candidates without a score need to appear for the BIBSAT examination • Candidates will be called for Personal Interview based on score obtained in CAT/XAT/MAT/ BIBSAT • Candidates are selected based on CAT/XAT/MAT/ BIBSAT score and performance in Personal Interview

Important Dates

ALL

COURSE

CAT

MAT

XAT

Oct 14 - 16, 2025

XAT 2026 form correction

Jul 10 - Dec 5, 2025

XAT 2026 Exam registration

Nov 5 - 30, 2025

CAT 2025 admit card download

MBA - PGPDM (Digital Marketing)
at
BIBS Kolkata
Cutoffs

Gender

Quota

CAT round-wise cutoff Rank: (General-All India)

Section	2022	2023	2024
VRC	50	50	50
DILR	50	50	50
QA	50	50	50
TOTAL	50	50	50

CAT round-wise cutoff Rank: (OBC-All India)

Section	2022	2023	2024
VRC	50	50	50
DILR	50	50	50
QA	50	50	50
TOTAL	50	50	50

₹7.38 L

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MBA - PGPDM (Digital Marketing)
at
BIBS Kolkata

Students also asked

Q: Does BIBS Kolkata have 100% placement?

Bengal Institute of Business Studies placements 2025 information is available. However, the overall placement percentage for the last season is currently unknown. BIBS Kolkata offers decent placements to its MBA students annually. The key highlights of Bengal Institute of Business Studies placements 2024 and 2025 are tabulated below:

Particulars	Placement Statistics (2024)	Placement Statistics (2025)
Highest package	INR 9.2 LPA	INR 13.6 LPA
Average package	INR 6.5 LPA	INR 4.65 LPA
Companies visited	400+	200+
International placements	10%	10%
PPOs received	30%	30%
Percentage of recurring companies for SIP and final placements	81%	81%
Popular recruiters	Mondelez, ITC, Reckitt, Colgate Palmolive, etc.	American Express, Axis Bank, Capgemini, etc.

View other answers

Q: Can I get into Bengal Institute of Business Studies, Kolkata without CAT?

Bengal Institute of Business Studies, Kolkata offers a large diversity of courses to students in Management field. BIBS Kolkata admissions are held on the basis of entrance tests. Students seeking course admissions must clear their previous qualifying examination and appear for any of the prescribed entrance exams such as XAT, CAT, MAT, among others. Students can visit the official website to learn more regarding the course-wise eligibility and specialisation details.

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Q: How many companies participated in BIBS placements?

As per the latest report, over 200 companies from diverse sectors visited the Bengal Institute of Business Studies campus during 2025 placements. Moreover, 81% of the recruiting companies have revisited the campus for SIP and final placements. The following table depicts the number of recruiters for BIBS placements 2025:

Particulars	Placement Statistics (2025)
Companies Visited	200+
International Placements	10%
PPOs Received	30%
Percentage of recurring companies for SIP and final placements	81%
Popular Recruiters	American Express, Axis Bank, Capgemini, etc.

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Q: Who were the top recruiters at BIB Kolkata placements?

The leading corporate giants that were part of Bengal Institute of Business Studies placements are listed below:

BIBS Kolkata Placements : Top Recruiters
HSBC	ITC	Capgemini
American Express	Nestle	Axis Bank
Adani Wilmar	EY	Jothy Labs
Pepsico	KPMG	Google

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Q: Is BIBS Kolkata NAAC accredited?

Yes, BIBS Kolkata is accredited with National Assessment and Accreditation Council (NAAC). Bengal Institute of Business Studies (BIBS) Kolkata is affiliated with Vidyasagar University. The Institute has been rated with an A+ from Crisil. Also, BIBS Kolkata is recognised by the University Grants Commission (UGC), the Ministry of HRD, and the Government of India.

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MBA - PGPDM (Digital Marketing)

BIBS Kolkata

Student Forum

Anything you would want to ask experts?

Write here...

With the PGPDM+MBA program cant we take any other specialization like HR.

Answered 2 years ago

It depends on the specific PGDM + MBA program you are considering. Some programs may offer a combination of specializations, including HR, while others may focus on a specific area of study. You should carefully review the program curriculum and requirements to determine whether you can take HR as

vidhi srivastava

Contributor-Level 8

Well can I get a admission if I didn't enter for mat examination and if I enter for mat what are the cut off marks of mat?

Answered 3 years ago

https://www.shiksha.com/mba/mat-exam-question-papers You will find all the true and authentic information about your college here.

Shivang agarwal

Contributor-Level 9

This clg is not accrigated to AICTE,so is this degree valuable,can I apply for big companies and govt jobs with this degree by bibs.

Answered 4 years ago

Hi Aswini, your education scores are really appreciating, so it is very natural that you have to worried about your further run, higher education. I would like to appreciate you once again that you select MBA for your higher and most probably last final education. Now if you are worried about taking

Query Resolve

Beginner-Level 4

Is ds college good for mba students as faculty. Teaching method

Answered 4 years ago

Hi, Shrayasi, You know, MBA is an educational qualification that people don't just study to get a degree, this education is essential to establish oneself in this ever chancing corporate world now-a-days. If you really think about your higher education and specially want to follow the path MBA, then

Query Resolve

Beginner-Level 4

Hello, please give me an unbiased review of BIBS? How's the experience?

Answered 6 years ago

BIBS is one of the premier institutes in Kolkata. BIBS has been Ranked 2nd Best in Kolkata and 5th Best in Eastern India by Times of India B-School Survey. Over the years, placement record has been good. Weekly corporate sessions take place at BIBS, which prepares the students for placements on a re

Piyush Sharma

Beginner-Level 1

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