

MBA - PGPDM (Digital Marketing) at BIBS Kolkata Overview
Bengal Institute of Business Studies offers 2 years MBA - PGPDM (Digital Marketing) course to students. A total of INR 6,88,000 is the total tuition fee for this course. Check details around MBA/PGDM offered at Bengal Institute of Business Studies in the table provided below:
Total Tuition Fees | ₹7.28 Lakh Get Fees details |
Duration | 2 years Get Curriculum |
Course Level | PG Degree |
Mode of Course | Full Time |
Average package | ₹ 6.50 Lakh |
Official Website | Go to Website |
Type of University | Private |
MBA - PGPDM (Digital Marketing) at BIBS Kolkata Fees
BIBS MBA - PGPDM (Digital Marketing) fee structure is an amalgamation of several components such as Tuition Fees, One-Time Fees, Registration Fees and Exam Fees. Candidates may have to incur other additional charges, as mentioned by the institution. MBA - PGPDM (Digital Marketing) is available for an amount of INR 6,88,000 of tuition fees at BIBS. To learn more about the Bengal Institute of Business Studies MBA - PGPDM (Digital Marketing) fee breakup, check out the details below:
| Fee components | Amount (2 years) |
|---|---|
The fees might include components other than tuition fees. | ₹ 7.28 Lakh |
₹ 7.28 Lakh |
MBA - PGPDM (Digital Marketing) at BIBS Kolkata Highlights
- Internationally recognized certifications from Google, Facebook, Twitter and Hub spot are provided
- Paid internship after 12 months of classroom training sharpens the acumen of our students and gives them valuable exposure to the day-to-day activities in either a Digital Marketing Agency
- The only institute in Kolkata providing MBA in digital marketing
- Mentored by experts from the Digital Industry, students are trained under live projects, first-hand experience from the corporates
- This course is offered in collaboration with the Globally recognised institute DMI Ireland
MBA - PGPDM (Digital Marketing) at BIBS Kolkata Curriculum
BIBS MBA - PGPDM (Digital Marketing) curriculum is now available for candidates to download, from the link provided below. The PDF constitutes of semester wise course structure, details around electives and courses. Candidates interested must check out the curriculum provided below:
MBA - PGPDM (Digital Marketing) at BIBS Kolkata Frequently Asked Questions
Yes, BIBS Kolkata is regarded as a good option for students interested in business analytics, marketing and finance who want to pursue an MBA. With frequent guest lectures and workshops led by business executives BIBS has solid industry ties that improve students hands-on learning. Academic reputation is increased by the institute's affiliation with Vidyasagar University for its MBA programs.
while numerous reputable organizations like PwC, Amazon, Dabur and Kotak Mahindra Bank among the top recruiters BIBS has a strong placement record Graduates are also assisted in obtaining competitive packages by the skill-building exercises and placement assistance offered by BIBS. All things considered BIBS provides a well rounded MBA programme that blends coursework with real-world industrial experience.
No, direct admission is not valid for MBA at BIBS Kolkata. Candidates are selected only via the entrance exams, which are either conducted at the institute or national-level. Candidates must pass graduation to apply for this course. The final admission is given based on entrance exam scores, past academic records and performance of candidates in PI round.
Yes, candidates can get into BIBS Kolkata MBA with a 60%ile in CAT. BIBS Kolkata admission takes place through the merit secured in the CAT exam, and the cutoff in 2023 in the MBA programme was 60%ile in the overall cattegory. The cutoff for other categories was 40%ile. Therefore, if candidates are applying for admission in the institute they should make sure they have cleared cutoffs of the CAT exam.
Students can check the list of career options available after completing MBA from Bengal Institute of Business Studies:
| Job Profile | Average Package |
|---|---|
| Business Analyst | INR 9.5 LPA |
| Banker | INR 5 LPA |
| Financial Officer | INR 47.1 LPA |
Download exam sample paper
MBA - PGPDM (Digital Marketing) at BIBS Kolkata Placements
| Particulars | Statistics (2025) |
|---|---|
| Average Salary | INR 6.50 Lakh |
| Highest Salary | INR 12.30 Lakh |
MBA - PGPDM (Digital Marketing) at BIBS Kolkata Entry Requirements
MBA - PGPDM (Digital Marketing) at BIBS Kolkata Admission Process
- Admission Process• Interested candidates can apply online with the required information by visiting this link https://www.bibs.co.in/online-application-form • Candidates should have a graduation degree with a valid CAT/XAT/MAT score and candidates without a score need to appear for the BIBSAT examination • Candidates will be called for Personal Interview based on score obtained in CAT/XAT/MAT/ BIBSAT • Candidates are selected based on CAT/XAT/MAT/ BIBSAT score and performance in Personal Interview
Important Dates
MBA - PGPDM (Digital Marketing) at BIBS Kolkata Cutoffs
CAT round-wise cutoff Rank: (General-All India)
| Section | 2022 | 2023 | 2024 |
|---|---|---|---|
| VRC | 50 | 50 | 50 |
| DILR | 50 | 50 | 50 |
| QA | 50 | 50 | 50 |
| TOTAL | 50 | 50 | 50 |
CAT round-wise cutoff Rank: (OBC-All India)
| Section | 2022 | 2023 | 2024 |
|---|---|---|---|
| VRC | 50 | 50 | 50 |
| DILR | 50 | 50 | 50 |
| QA | 50 | 50 | 50 |
| TOTAL | 50 | 50 | 50 |
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BIBS Kolkata offers one course at the PG level, MBA. The total fee of the same is around INR 4 Lacs to INR 7.4 Lacs. Students must note that the total fee can include multiple components, such as tuition fees, security deposit, hostel fees, mess fees, and more. Some of these components, such as the security fee, and application fee are one-time chargeable. Other components can be refundable, non-refundable, to be paid semester-wise or annually.
The BIBS Kolkata placements offers good placements to the MBA program. The key highlights of Bengal Institute of Business Studies placements 2024 and 2025 are tabulated below:
Particulars | Placement Statistics (2024) | Placement Statistics (2025) |
|---|---|---|
the highest Package | INR 9.2 LPA | INR 13.6 LPA |
Average Package | INR 6.5 LPA | INR 4.65 LPA |
Companies Visited | 400+ | 200+ |
International Placements | 10% | 10% |
PPOs Received | 30% | 30% |
Percentage of recurring companies for SIP and final placements | 81% | 81% |
Popular Recruiters | Mondelez, ITC, Reckitt, Colgate Palmolive, etc. | American Express, Axis Bank, Capgemini, etc. |
Bengal Institute of Business Studies admissions are entrance-based. The college offers MBA courses at the PG level. To get admitted to Bengal Institute of Business Studies, candidates must meet the eligibility criteria set by the college. Students are selected based on CAT/ XAT/ MAT or BIBSAT + PI. Graduates or final-year students passing out in 2024 with a valid CAT, XAT, or MAT score are eligible to apply. Candidates without a valid score will need to appear for the BIBSAT examination. Selected candidates must keep their educational documents ready for verification purposes.
Bengal Institute of Business Studies, Kolkata offers a large diversity of courses to students in Management field. BIBS Kolkata admissions are held on the basis of entrance tests. Students seeking course admissions must clear their previous qualifying examination and appear for any of the prescribed entrance exams such as XAT, CAT, MAT, among others. Students can visit the official website to learn more regarding the course-wise eligibility and specialisation details.
The institute offers good placement opportunities to its MBA graduates. Every season top companies visit the campus for recruitments. The key highlights of Bengal Institute of Business Studies placements 2024 and 2025 are tabulated below:
Particulars | Placement Statistics (2024) | Placement Statistics (2025) |
|---|---|---|
the highest Package | INR 9.2 LPA | INR 13.6 LPA |
Average Package | INR 6.5 LPA | INR 4.65 LPA |
Companies Visited | 400+ | 200+ |
International Placements | 10% | 10% |
PPOs Received | 30% | 30% |
Percentage of recurring companies for SIP and final placements | 81% | 81% |
Popular Recruiters | Mondelez, ITC, Reckitt, Colgate Palmolive, etc. | American Express, Axis Bank, Capgemini, etc. |
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Bengal Institute of Business Studies, 18 D
Kolkata ( West Bengal)
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Well can I get a admission if I didn't enter for mat examination and if I enter for mat what are the cut off marks of mat?