Fashion Designing: Your path to the fashion capital Paris
Fashion Capitals defines the places where the ‘Fashion Week’ shows get regular coverage by global magazines.
Fashion designing is not just limited to creating fashionable apparel. The concept of Fashion designing has been evolved gradually over the past few years. It is now one of the most preferred professions.
However, it is important to understand fashion before one gets into it. Fashion did not evolve all of its sudden. It did have a history behind it. Did you know that cities like Paris, London, New York, Milan are the most fashionable cities in the world? However, the evolution in the fashion capitals has emerged from Paris to wider perspectives of fashion styles shared by London, New York and Milan.Fashion designing is not just limited to creating fashionable apparel. The concept of Fashion designing has been evolved gradually over the past few years. It is now one of the most preferred professions.
They influence the surroundings, gives shape to the objects and ideas of the region, which defines the objective and perspective behind every collection that they showcase. A city strives to make its mark on the global map through its creativity, competes to make a footprint, strenuously strive to attract the attention of the global stakeholders.
Why Paris, London, New York, Milan are still the Fashion Capitals?
Fashion Capitals defines the places where the ‘Fashion Week’ shows get regular coverage by global magazines. The place undergoing continual changes gets the maximum coverage. Nowadays fashion weeks are oriented towards innovation, creativity, grabbing the market shareholders, as earlier it was primarily inclined to display collections.
The evergreen capitals of fashion
Paris, London, New York and Milan are some of the big names of the fashion industry. Some say Paris is the Fashion capital while others call Milan as the most fashionable place. However, all these cities at some point on time were at the top of the list.
Paris was the attraction of the 19th century European Fashion World, with the vigour of London. It was during World War 2 that New York could mark its place in the fashion industry. However, brands like LVMH, PPR (Kering) helped Paris to retain its position.
London is the base of renowned designers like Alexander McQueen and Stella McCartney. It was because of them London was able to create a place for them in the fashion industry. It emerged out to be the procreation centre of stylish concepts with the advent of mods and punks.
New York opened hearts for all the immigrants providing garments. New York is known for experimenting and innovating with their ideas. This helped them make a place in the apparel industries. At present times, it is the parent organization to brands such as Ralph Lauren, Calvin Klein, Michael Kors, and Levi Strauss, etc.
Milan is considered as the ambiguous birthplace of Fashion, (Steele, 1990), it was only in the late 1970s and early 1980s that Milan became the abode of creativity and production. ”
Because its a fashionable world
The Fashion Capitals are resilient in experimenting with styles, open to innovations and the constant communication with the stakeholders on national and international grounds strengthens its position to successive levels. “Fashion shows are generated regularly to catch and sustain global attention, which is why the concentration of most of the renowned designers, media and public relations are gathered in the same”. Presently, fast fashion brands such as Zara, Forever 21, H&M, Steve Madden etc. where any new, creative style is quickly available in the market is highly in vogue amongst the large crowd of fashion fanatics, ergo giving a broader perspective to the luxury and retail business.
About the Author:
Akshra Dalal, Director, JD Institute of Fashion Technology, is leading the academic division in the institution across India. She has always believed in quality education and keeping the curriculum relevant in a time of rapid change. She has led the London Research Programme in association with the University of Arts London. She is also featured in Outlook Splurge as one of the promising entrepreneurs in design education. Born to be a true leader, Ms. Akshra Dalal is all set to carry forward the legacy of her father in the design industry.
