Mass Communication & Media

Courses in Software Engineering, Cybersecurity, and Cloud Computing offer the strongest PR prospects. They align with New Zealand's Green List Tier 1 roles, allowing eligible graduates to secure fast-track residency through the Straight to Residence pathway upon finding skilled employment.

The Public Relations specialisation is designed for students interested in corporate communication reputation management and media liaison work rather than direct news reporting. It introduces learners to how organizations plan and manage their public image and messaging strategies. Students who wish to explore this area further also have the option of pursuing the university's PG Diploma in Advertising and PR after completing their degree. This specialisation is well suited for those aiming to work in corporate communication departments or public relations agencies.

Students who choose the Digital Media specialisation are trained in areas such as digital content creation social media communication and online publishing platforms. This path suits those who are more inclined toward newer forms of media rather than traditional print or television formats. The specialisation is built on top of the core BJMC subjects so students still receive a solid grounding in journalism principles. Given how central digital platforms have become to the media industry this specialisation is likely to remain relevant for future job opportunities.

A key differentiator here is the availability of focused specializations Digital Media and Public Relations within a single undergraduate program. This allows students to graduate with more targeted skills rather than only broad surface level media knowledge. The course is also priced reasonably at around ₹1.8 Lakhs for the complete 3 year duration making it accessible for many families. Additionally the presence of a related Master's programme at the same university offers a natural progression for students who wish to continue in this field.

Under this program Rayat Bahra University provides students the option to specialize in either Digital Media or Public Relations. This means learners are not confined to a purely generalized syllabus and can shape their studies around a specific interest area. The core curriculum still includes the fundamentals of journalism and media studies ensuring a well rounded base regardless of which specialisation is chosen. This structure is helpful for students who already have some clarity on the direction they want their career to take.

Yes. In fact, the study route is the easiest route to get PR in the UK for Indian students. The degrees earned in the UK are easily recognised by employers in the UK and they're also always actively looking for qualified graduates from UK universities. This way, gaining experience and increasing the total number of years living in the UK on a valid work visa to up to 5 years after the completion of their studies can lead to getting PR, if requested. 

Yes, Rayat Bahra University does include the Mass Communication and Digital Journalism stream under its Scholarship Program. Students can get fee concessions ranging from 10% to 60% of the course fee based on their 10th, 12th or graduation marks. For example, scoring 90% and above can get a higher concession, while 60% to 69% still gets some benefit. There are also special scholarships for categories like SC/ST, single girl child and students who lost a parent, which apply across most streams including this one.