How to crack MICAT: Hear it from the MICANS

This time, Mudra Institute of Communications, Ahmadabad (MICA) Test (MICAT) will be held on March 3, 2014. The exam “is designed to assess analytical ability, divergent thinking, written communication skills and general awareness about the communications industry,” states an official notification.

MICAT has two sections – Section I which is subjective and consists of four descriptive questions on writing arguments, story writing and essay writing. Section II has three parts – Psychometric Test, Reasoning and Verbal Ability, and General Knowledge.

So, how should one prepare for it? We decided to speak to two MICANs – current student Jigeesha Nyyar and 2013 passout Chetan Raghav – to understand what goes behind the preparation.

“It’s going to be the most fun paper you’ll give in the entire MBA exam season. You’ll never know how the two and half hours passed,” says Jigeesha Nyyar candidly.

“For creative writing, you need to build your writing and creative skills. At the same time, there should be enough logic to keep the readers engaged. One needs to be upbeat about what is happening in the world to make the arguments richer. Both creativity and common sense is required. For the psychometric test, one can’t practice much. Just know yourself better and answer the questions truthfully,” says Jigeesha.

She further adds, “The other part of MICAT has Logic, General Knowledge, Verbal and Quant. If you are preparing for other exams, these sections are mostly taken care of. For GK, go through websites like Afaqs, Campaign India, Exchange for Media and similar websites that have information related to marketing and media industry.”

Echoing similar views, Chetan says, “MICAT is not very Quant and DI intensive. It’s largely to assess the creative abilities followed by analytical skills. The questions test your creativity and lateral thinking, which is the only differentiating factor of MICAT from other exams. There is a psychometric test that assesses your personality and characteristics. Somebody preparing for the exam just needs to plan it well and complete all the sections that will take them to the interview stage.”

This year, MICA’s PGDM Communications  has 180 seats this year.

View MICAT sample paper

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